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A Scientometric Analysis of a Marketing Theoretician: “Good Will Hunting”

Description: Albert Einstein notably asserted that “It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.” Cast against the backdrop of Einstein’s assertion, the present research critically examines the enduring yet unresolved controversy regarding marketing as a science. Consider that the marketing discipline is nearing its first-century of inception, the Journal of Marke… more
Date: August 2014
Creator: Zuberi, Mel F.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector

Description: This study aimed to address consumers' stereotypical categorizations in the form of essentialist views about foreign cultures and their effect on individual consumers, including their negative or aroused emotions and subsequent retail patronage behaviors. The research mission was to empirically assess the salient dimensions of consumers' states of mind (positive and negative affect, psychological essentialism, epistemic curiosity), states of being (store atmospherics), and states of action (ret… more
Date: May 2010
Creator: Ertekin, Selcuk
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Symbolic visuals in advertising: The role of relevance.

Description: Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding to what extent a symbolic visual in an advertisement is relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a theoretical measure o… more
Date: August 2008
Creator: Holmes, Gary R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Size Framing: Conceptualization and Applications in Consumer Behavior

Description: Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing contex… more
Date: August 2017
Creator: Ketron, Seth
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Dining at Ethnic-themed Restaurants: an Investigation of Consumers' Ethnic Experiences, Preference Formation, and Patronage

Description: Given unprecedented shifts in the U.S. demography marked by rapid growth in Hispanic, Asian and other ethnic market segments, marketing scholars and practitioners are confronting ways to cultivate ethnic consumers' brand preference formation, retail patronage and their ensuring consumption choices. Food is cited as a common signifier for consumers’ ethnic/cultural identity because food itself is a cultural symbol. However, little research has examined the influences of ethnic identities on cons… more
Date: August 2014
Creator: Gai, Lili
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Framework to Evaluate Entropy Based Data Fusion Methods in Supply Chain Management

Description: This dissertation explores data fusion methodology to deduce an overall inference from the data gathered from multiple heterogeneous sources. Typically, if there existed a data source in which the data were reliable and unbiased, then data fusion would not be necessary. Data fusion methodology combines data form multiple diverse sources so that the desired information - such as the population mean - is improved despite redundancies, inaccuracies, biases, and inflated variability in the data. … more
Date: December 2016
Creator: Tran, Huong Thi
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising

Description: The weight loss industry has come under fire from the Federal Trade Commission (FTC) in recent years due to consumer claims that many firms, marketing weight loss products, are using advertisements in an attempt to deceive consumers. Illegitimate weight loss claims have created so much concern that a White Paper call-to-action to investigate misleading weight loss advertisements has been filed. Despite recent interest, little attention has been garnered concerning the understanding of why cons… more
Date: May 2008
Creator: Amos, Clinton L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations

Description: Consumers consistently set goals for themselves. Despite good intentions, consumers often deviate from their goals. If consumers understand the benefits that arise from goal success, then why do most consumers fail to accomplish goals? Often, temptations are more appealing than achievement of goals; temptations are tangible while the benefits of a goal are difficult to grasp. An individual who uses his/her imagination to visualize goal success makes the goal more present-minded and attainable (… more
Date: August 2015
Creator: Cowan, Kirsten
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Analytical Model of the Determinants and Outcomes of Nation Branding

Description: Nation as a brand represents the intangible assets of a country, encompassing various dimensions such as politics, economics, culture, history, and technology. However, much of extant work in nation branding has been limited to the empirical investigations of its positioning and implementation for specific countries, while other scholarly works in nation branding are conceptual. Various factors associated with nation branding are discussed in the literature, but there is no organizing mechanism… more
Date: December 2009
Creator: Sun, Qin
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Three Essays on Regulatory Focus, Consumer Creativity, and Co-Creation

Description: Co-creation has been conceptualized in a number of ways but is generally referred to as an ongoing partnership between a firm and stakeholders (i.e. consumers) to collaboratively identify and solve mutually beneficial issues. While current scholarship has deepened our knowledge about the process of including consumers in the co-production of value, much remains to be learned. This is particularly true with respect to the consumer behavior side of the discipline as it pertains to creativity and … more
Date: August 2018
Creator: Naletelich, Kelly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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