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Virtual Entrepreneurship: Explicating the Antecedents of Firm Performance

Description: Prior research has examined entrepreneurial businesses spatially located in the physical or offline context; however, recent radical information and technological breakthroughs allow entrepreneurs to launch their businesses completely online. The growth of the online business industry has been phenomenal. Predictions for worldwide online sales estimate it to reach $2 trillion in 2016. Virtual entrepreneurship refers to the pursuit and exploitation of opportunities via virtual platforms. Web 2.0… more
Date: May 2016
Creator: Chandna, Vallari
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination

Description: The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based retailers increasingly dominate online sales the questions of when and how an incumbent retailer should adopt an online channel to achieve and sustain a competitive advantage are of utmost interest for b… more
Date: May 2008
Creator: Pentina, Iryna
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

An investigation of success metrics for the design of e-commerce Web sites.

Description: The majority of Web site design literature mainly concentrates on the technical and functional aspects of Web site design. There is a definite lack of literature, in the IS field, that concentrates on the visual and aesthetic aspects of Web design. Preliminary research into the relationship between visual design and successful electronic commerce Web sites was conducted. The emphasis of this research was to answer the following three questions. What role do visual design elements play in the su… more
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Date: May 2004
Creator: Cutshall, Robert C.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Mythic Perspective of Commodification on the World Wide Web

Description: Capitalism's success, according to Karl Marx, is based on continued development of new markets and products. As globalization shrinks the world marketplace, corporations are forced to seek both new customers and products to sell. Commodification is the process of transforming objects, ideas and even people into merchandise. The recent growth of the World Wide Web has caught the attention of the corporate world, and they are attempting to convert a free-share-based medium into a profit-based out… more
Date: May 2004
Creator: Robinson, Glendal Paul
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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