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open access

Impact of Congruence Between Self-disclosed Personal Information and Review on Source Credibility in Online Travel Reviews

Description: This experimental study examined the source-message congruence effect on source credibility by manipulating the congruence of the reviewer’s profile information (travel interest, geographical location) with no changes in the review content. the congruence effect was found to influence perceptions of the reviewer’s expertise in a travel interest. This finding suggests that revealing the reviewer’s travel interest can assist the credibility assessment of travel reviewers-particularly in terms of … more
Date: May 2012
Creator: Park, Hee Lye
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Students' Perceptions on the Curriculum and their Intentions to Work in the Sustainable Industry

Description: The purpose of this study is to examine hospitality and tourism students' attitudinal process shaping their intentions to work in the sustainable industry. The cognitive-affective-conative-attitude framework is used to examine students' intentions to work in the sustainable industry. This study proposes that intentions to work in the sustainable industry is as a result of students' satisfaction of and affective engagement with programs teaching sustainability courses. Sustainability knowledge, … more
Date: May 2018
Creator: Njeri, Millicent
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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