An Exploratory Study of the Information Search Stage of the Consumer Decision Process: Based on Elderly Consumers' Selection of a New Housing Bundle
Description:
This dissertation deals with the decision-to-move process of elderly persons—from a marketer's perspective. The central problem addressed is the lack of empirical knowledge concerning the factors and influences associated with the information search process of elderly persons in making a residential move decision. The purpose was to investigate and understand the key factors and influences which are viewed as important by elderly individuals in their search for and use of information.
Date:
May 1993
Creator:
Judd, Vaughan C. (Vaughan Charles)
Partner:
UNT Libraries