Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience
Description:
Using Mehrabian and Russell’s (1974) stimulus (S) - organism (O) - response (R) model, this study developed online shopping experience framework that explains consumer behavioral responses toward online and offline stores. The results of the examined hypothesized relationships in this study reveal website attributes that create positive affective and attitudinal states and behavioral responses toward the retailers and retailers’ websites. Among website attributes, interface design is the strong…
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Date:
August 2012
Creator:
Zimmerman, Jonelle
Partner:
UNT Libraries