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in creator/contributor: "Massey, Tom K."  
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An Empirical Investigation of the Structural Form and Measurement Validity of the Hill Inventory

Description: This research began with the Hill Inventory. Cognitive style preference variables were classified as one of following four types: Theoretical Codes, Qualitative Codes, Social-Cultural Codes or Reasoning Modalities. A consumer behavior perspective was then used to form an alternative structure for the Hill Inventory variables. The following three constructs were proposed: Evaluation Codes, Perceptual Codes, and Reasoning Modalities. The purpose of this research was to assess the structural form … more
Date: August 1988
Creator: Blake, Faye W.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Antecedents of Power in the Distribution Channel : A Transaction-cost Perspective

Description: A discussion of reward, coercive, expert, legitimate, and referent power bases was the initial focus of this research. A review of the power sources literature suggested that vertical integration within a channel of distribution was a crucial precursor to develop a structure to facilitate the use of power without creating a significant conflict among channel participants. Elements of transaction cost analysis (TCA) were offered as being suitable for determining the existing level of vertical in… more
Date: August 1991
Creator: Erdem, S. Altan (Selim Altan)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Adult Age and Ethnicity as Factors in Success on the TASP : A Measurement of the Texas Academic Skills Program (TASP) Test

Description: This study examined the association among ethnicity, age, and scores on selected portions of the TASP and MAPS tests. This study further examined if the TASP could identify students for success in college level course work as well or better than selected portion of the MAPS test.
Date: August 1991
Creator: Friedman, Linda A. (Linda Anne)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Relationship between Desired Results and the Marketing Tools Used in Recreation Programming

Description: The purpose of this study was to compare two types of flyers used in the promotion of a recreational special event by a nonprofit agency. Informational and persuasive flyers were developed for an audience participation murder mystery play presented at Carswell Air Force Base near Fort Worth, Texas. Flyers were distributed throughout this military community. Only those individuals interested in attending a theatrical production registered for this program. A pretest and posttest were administere… more
Date: August 1992
Creator: Skipper, Barbara Anne
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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