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in creator/contributor: "Knight, Dee K."  
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Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Item Type: Refine your search to only Article
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Examining the Effects of Apparel Attributes on Perceived Copyright Infringement and the Relationship Between Perceived Risks and Purchase Intention of Knockoff Fashion

Description: The growth of fast fashion retailers, availability of knockoff fashion apparel, and proposed apparel copyright law prompted this study. Fast fashion retailers are expanding rapidly and producing knockoffs fashion apparel in a matter of weeks, but current U.S. copyright laws do not protect apparel. The primary purpose of this study was to identify prominent visual fashion apparel attributes that could determine perceived copyright infringement. A secondary purpose was to examine the effects of f… more
Date: December 2012
Creator: Chaykowsky, Kelly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging

Description: This study adapted the theory of planned behavior to investigate the relationship between purchase intention and purchasing behavior toward environmentally-friendly grocery packaging. This quantitative study collected 487 useable responses on the Amazon Mturk platform targeting a population of US consumers over 18 years old who purchase groceries. Using the collected data, a correlation and regression analysis was conducted. The socio-demographic variables were used as moderators to investigat… more
Date: August 2022
Creator: Oliver, Mikah Omari
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging

Description: Article asserts that plastic packaging dominates the US grocery industry, which raises the question of whether consumers are purchasing food that is not wrapped in conventional plastic but environmentally friendly packaging. Through their study, the authors hope that their findings provide marketers with fresh insights into the characteristics of consumers willing to purchase grocery items packaged in environmentally friendly materials.
Date: May 30, 2023
Creator: Oliver, Mikah O.; Jestratijevic, Iva; Uanhoro, James & Knight, Dee K.
Item Type: Refine your search to only Article
Partner: UNT College of Merchandising, Hospitality and Tourism
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