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Slogan Word Count and the Effects on Consumer Behavior

Description: Slogans can be attributed as a way in which to communicate a brand's message to its key consumer. An effectively established brand amongst targeted consumers can in turn generate profitability and ever further promote the brand. The purpose of this paper was to investigate the effectiveness of advertisements that employ vague or precise cosmetic product brand slogans among both male and female consumers. Ultimately, the end goal of marketing is to make a sale. Additionally, the purpose of this … more
Date: December 2017
Creator: Scro, Paige
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Impacts of Blogging Motivation and Flow on Blogging Behavior

Description: With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational bl… more
Date: August 2009
Creator: Park, Boram
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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