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  Partner: UNT College of Merchandising, Hospitality and Tourism
 Department: Merchandising and Digital Retailing
 Collection: UNT Scholarly Works
Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism
Historical Studies Pave the Way for European Study Abroad Tour Survey of Historic and Contemporary Styles

Historical Studies Pave the Way for European Study Abroad Tour Survey of Historic and Contemporary Styles

Date: April 12, 2013
Creator: StrĂ¼bel, Jessica
Description: This poster discusses a project on historic and contemporary styles offering students to design a complete exhibition from the procurement of garments to its final promotion in an international environment.
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism
Integrative Learning Approach

Integrative Learning Approach

Date: April 12, 2013
Creator: Pookulangara, Sanjukta
Description: This poster reports on using an integrative learning approach that incorporates various pedagogical styles such as problem-based learning, experiential learning, social learning theory, and cooperative learning to help students learn.
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism