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  Partner: UNT College of Merchandising, Hospitality and Tourism
 Year: 2012
 Collection: UNT Scholarly Works
Consumer Engagement in Digital Channels - A Digital Strategy

Consumer Engagement in Digital Channels - A Digital Strategy

Date: March 28, 2012
Creator: Pookulangara, Sanjukta
Description: This poster discusses the experiential learning activity process for a course in the UNT Business department. The overall learning goal is to understand the challenges and opportunities faced by multi-channel businesses.
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism
Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism
Sustainable Strategies in Merchandising: Experiential Learning in an Online Class

Sustainable Strategies in Merchandising: Experiential Learning in an Online Class

Date: March 28, 2012
Creator: Kim, Jiyoung
Description: This poster discusses experiential learning in an online class. The course for which the projects are proposed is 'Sustainable Strategies in Merchandising' where students are provided with the knowledge to adapt and apply fundamental business tools for the pursuit of sustainable development to business operation.
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism