Date: November 1974
Creator: Caruth, Donald L. & Rogers, Richard
Description: Interview with Richard Rogers, president of Mary Kay Cosmetics. The interview includes Rogers' personal experiences about forming a company. Rogers talks about his mother's (Mary Kay) selling career and its impact on her own company, relations with sales personnel, marketing and sales motivation, the wig business, pricing, the dual management system, legal aspects and government regulations, his views on government regulation, self-regulation, consumerism, product quality, reasons for going public with stock, financing methods, contract and private labeling, budgeting, expansion, reasons for the success of Mary Kay Cosmetics, specialization vs. diversification, building a management team, and his views on motivational differences between men and women.
Contributing Partner: UNT Oral History Program