You limited your search to:

  Partner: UNT College of Business
 Department: Marketing and Logistics
 Collection: UNT Scholarly Works
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Contributing Partner: UNT College of Business
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Date: February 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Description: Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Contributing Partner: UNT College of Business
Adding New Content to MKTG 3700 - Marketing and Money

Adding New Content to MKTG 3700 - Marketing and Money

Date: April 12, 2013
Creator: Ganesh, Gopala
Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Contributing Partner: UNT College of Business
Instructor-Directed, Student-Driven Engagement

Instructor-Directed, Student-Driven Engagement

Date: April 12, 2013
Creator: Pelton, Lou E.
Description: Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Contributing Partner: UNT College of Business