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A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective
Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Adding New Content to MKTG 3700 - Marketing and Money
Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Instructor-Directed, Student-Driven Engagement
Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]
Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana.
Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach
Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.
Explaining the Underutilization of Inclusive Credit Programs in Subsistence Markets: The Role of Habit Under Different Regulatory Environments
Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses explaining the underutilization of inclusive credit programs in subsistence markets and the role of habit under different regulatory environments.
Simulation Approaches for System of Systems: Event-Based Versus Agent Based Modeling
This paper from the 2015 Conference on Systems Engineering Research conference proceedings reviews different modeling techniques and uses two converse techniques, i.e. agent-based and event-based modeling, to run a simulation of hypothetical systems collaborating into a system of systems.
Do Collaborative Relationships in Supply Chain Pay-Off?
This article attempts to articulate the theoretical foundation of collaborative relationship in supply chain and survey empirical results on financial gains reported in various research studies.
“Managing through Failure”: More than an Oxymoron?
This article includes observations and principles to assist managers in their efforts to lead subordinates and themselves through failure.
Strategic choice in times of stagnant growth and uncertainty: An institutional theory and organizational change perspective
Article provides insight into the strategic behaviors of firms facing slow growth in times of economic stagnation. Using the pertinent literature from institutional theory and organizational change, the authors posit that the appropriate firm-level response (strategic choice) during periods of slow growth is to maintain legitimacy and membership in the field by adopting a proactive approach that focuses on improving top-line growth.
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