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  Partner: UNT College of Business
Adding New Content to MKTG 3700 - Marketing and Money
Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback. digital.library.unt.edu/ark:/67531/metadc157286/
Causal Latent Semantic Analysis (cLSA): An Illustration
Article discussing an illustration of causal latent semantic analysis (cLSA). digital.library.unt.edu/ark:/67531/metadc288005/
Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study
This paper was awarded a Nicholas and Anna Ricco Ethics Award for 2013. In this paper, the author discusses corporate responsibility through a case study of TOMS shoes and their stance in the business world as a for-profit company with social responsibility at its core. digital.library.unt.edu/ark:/67531/metadc161695/
Creating a Collaborative Online Project for an MBA Core course
Poster presented as part of the 2012 University Forum on Teaching & Learning at UNT. This poster discusses creating a collaborative online project for an MBA core course. Traditional face-to-face classes offer the rich interactive experience gained through collaborative group projects. digital.library.unt.edu/ark:/67531/metadc84138/
Instructor-Directed, Student-Driven Engagement
Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs). digital.library.unt.edu/ark:/67531/metadc157297/
Latent Semantic Analysis: Five methodological recommendations
Article discussing latent semantic analysis and five methodological recommendations. digital.library.unt.edu/ark:/67531/metadc288006/
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective
Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets. digital.library.unt.edu/ark:/67531/metadc38889/
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria. digital.library.unt.edu/ark:/67531/metadc38884/