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  Partner: UNT College of Business
Adding New Content to MKTG 3700 - Marketing and Money

Adding New Content to MKTG 3700 - Marketing and Money

Date: April 12, 2013
Creator: Ganesh, Gopala
Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Contributing Partner: UNT College of Business
Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study

Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study

Date: February 2013
Creator: Jakopin, Natalie
Description: This paper was awarded a Nicholas and Anna Ricco Ethics Award for 2013. In this paper, the author discusses corporate responsibility through a case study of TOMS shoes and their stance in the business world as a for-profit company with social responsibility at its core.
Contributing Partner: UNT College of Business
Creating a Collaborative Online Project for an MBA Core course

Creating a Collaborative Online Project for an MBA Core course

Date: March 28, 2012
Creator: Evangelopoulos, Nicholas & Jayakumar, Jay
Description: Poster presented as part of the 2012 University Forum on Teaching & Learning at UNT. This poster discusses creating a collaborative online project for an MBA core course. Traditional face-to-face classes offer the rich interactive experience gained through collaborative group projects.
Contributing Partner: UNT College of Business
Instructor-Directed, Student-Driven Engagement

Instructor-Directed, Student-Driven Engagement

Date: April 12, 2013
Creator: Pelton, Lou E.
Description: Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Contributing Partner: UNT College of Business
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Date: 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Description: This article discusses marketing accountability using spreadsheets.
Contributing Partner: UNT College of Business
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Description: This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.
Contributing Partner: UNT College of Business