Description: This article discusses the science - society relation. In 2005, the author published the first scholarly article on the US National Science Foundation's Broader Impacts Merit Review Criterion. In the intervening years, much has happened, both in terms of scholarship on the Broader Impacts Criterion and in terms of the Broader Impacts Criterion itself. Here, the author revisits that original article, answering some questions, filling in some blanks, expanding some bits, contracting others, updating and generally rethinking the whole thing. The National Science Board has also rethought the Broader Impacts Criterion, and 2011 marks the gestation, if not the birth, of a much different criterion, a sort of Broader Impacts Criterion and about the dialectic between the values of autonomy and accountability in the science - society relation.