Date: January 12, 1978
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Description: Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, covering a news story about the sales of Dallas Cowboy merchandise in Dallas during the ramp-up to Super Bowl XII in New Orleans, where the Cowboys played the Denver Broncos. Various stores selling t-shirts, hats, televisions, and cars, all branded with the Cowboys' logo. The story aired at 10:00 P.M.
Contributing Partner: UNT Libraries Special Collections