Date: August 2014
Creator: Pasquini, Laura Anne
Description: With the increasing use of social media by students, researchers, administrative staff, and faculty in post-secondary education (PSE), a number of institutions have developed guideline and policy documents to set standards for social media use. Social media platforms and applications have the potential to increase communication channels, support learning, enhance research, and encourage community engagement at PSE institutions. As social media implementation and administration has developed in PSE, there has been minimal assessment of the substance of social media guideline and policy documents. The first objective of this research study was to examine an accessible, online database (corpus) comprised of 24, 243 atomic social media guideline and policy text documents from 250 PSE institutions representing 10 countries to identify central attributes. To determine text meaning from topic extraction, a rotated latent semantic analysis (rLSA) method was applied. The second objective of this investigation was to determine if the distribution of topics analyze in the corpus differ by PSE institution geographic location. To analyze the diverging topics, the researcher utilized an iterative consensus-building algorithm.Through the maximum term frequencies, LSA determined a rotated 36-factor solution that identified common attributes and topics shared among the 24,243 social media guideline and policy atomic documents. ...
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