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Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

Description: The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
Date: December 1995
Creator: Ford, Conny (Conny M.)
Item Type: Refine your search to only Thesis or Dissertation
open access

Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Description: This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S… more
Date: December 2011
Creator: Yepez, Jennifer
Item Type: Refine your search to only Thesis or Dissertation
open access

Disturbing the Peace

Description: Disturbing the Peace is a short, 16mm sync-sound fiction film. Alone one stormy night, a woman must contend with an intruder breaking into her home. The intruder turns out to be a teenage boy. He claims to have broken in only to retrieve a family heirloom he hid there when he and his parents lived in the same house years ago. When the boy finds the heirloom, the woman begins to believe his story, and soon realizes he doesn't have a good home life. The boy asks permission to stay until the storm… more
Date: December 1997
Creator: Hatton, William, 1972-
Item Type: Refine your search to only Thesis or Dissertation

Documentary Film: Access Denied

Description: Sculptor Eric McGehearty incorporates dyslexia, a learning disability, into his artwork to express his challenges with his limited ability to recognize and understand the written word. The film Access Denied focuses on Eric and his disability. Recognized in 1896, dyslexia has been studied and researched by scientists and educators. New assistive technology is now available to aid dyslexics in reading and writing. Specialized schools provide techniques to improve student learning. However, some… more
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Date: August 2006
Creator: Bell, Leah Helanie
Item Type: Refine your search to only Thesis or Dissertation
open access

Documentary Film: Accidental Shakespeare

Description: According to the American Heritage College Dictionary, the word “community” derives from the Latin roots: communitas and communis meaning “fellowship” and “common,” respectively. The word “amateur” derives from the Latin roots: amator meaning “lover.” A community of amateurs, who love to put on plays, exists within the Denton Community Theatre. Their first attempt at classical theatre was the January 2006 production of Romeo and Juliet, directed by Brad Speck. The film follows two actors (thro… more
Date: May 2007
Creator: Petty, Laurel Ann
Item Type: Refine your search to only Thesis or Dissertation

Documentary Film: I Named Her Angel

Description: Recent political developments in the world show us that different cultures need to know and understand each other better. Even though technological developments like the Internet, satellites, cable television and conglomeration of big media entities have made mass communication more effective and faster, we cannot easily say that these developments help to bring world cultures together. As a result, mass audiences are not very much able to see what few productions do speak to these issues in a … more
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Date: May 2005
Creator: Dinc, Nefin
Item Type: Refine your search to only Thesis or Dissertation

Documentary Film: Love's Story

Description: Abstract Love's Story is a documentary journey into the storytelling world, where the themes of love and memory connect the audience to a unique set of film interviewees. Marie and Alexis provide interesting recollections about their individual pasts, while Cherie guides the course of the film with her expert theories about the nature of storytelling. What initially appears a simple film, actually provides a multi-tiered commentary tackling issues of memory, love, and perseverance. The film e… more
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Date: August 2006
Creator: Meiser, Cory
Item Type: Refine your search to only Thesis or Dissertation
open access

A Dream Lost in Dream: A Love-Hate Relationship of an Alien with America

Description: Exploring the theme of Diaspora, this paper is an accompanying document for the documentary, A Dream Lost in Dream. It sheds light on the purpose, and process of producing this documentary. The main purpose for the production of this documentary has been described as initiation of healthy and casual dialog between diverse populations in America. It emphasizes the importance of creating visual media targeting masses rather than the elite. It is argued that it can act as a tool of awareness, redu… more
Date: August 2011
Creator: Singh, Arvind
Item Type: Refine your search to only Thesis or Dissertation
open access

Education for Education's Sake? Exposing the Arts District of Downtown Dallas

Description: This thesis discusses the relatively new approach of art education, by paralleling it to Marxist ideology on art. The Dallas Arts District is one example of a city where museum art education is in conflict: being adopted more vigorously by some and with less acceptance by others. In order to provide a glimpse into the museum ideology of downtown Dallas, previous schools of thought regarding the role of curators and the introduction of educators into museums will be detailed, as well as confli… more
Date: August 2005
Creator: Gormly, Robin K.
Item Type: Refine your search to only Thesis or Dissertation
open access

Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets

Description: The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with me… more
Date: December 2013
Creator: Conroy, Ashley
Item Type: Refine your search to only Thesis or Dissertation
open access

Exhibit Eh: Canadian Dependency, U.S. Hegemony, and the Amorphousness of English Canadian Culture

Description: This thesis begins by examining the factors that have resulted in the dependent nature of Canada's political and economic structure, and proceeds to examine how this has contributed to the cultural amorphousness of English Canadian identity. The hegemonic authority of American and trans-national interests, established and maintained in the cultural sphere through the extensive monopoly of the distribution of cultural and media products, perpetuates the amorphousness of English Canadian culture … more
Date: August 1999
Creator: McIntosh, Andrew
Item Type: Refine your search to only Thesis or Dissertation
open access

First Encounter

Description: The film is about a newly arrived Japanese student's initial period of adjustment at the University of North Texas. This observational documentary film follows the student and witnesses the student's first reactions to various social environments. The purpose of this creative thesis project was to depict the difficulties that international students encounter at the beginning of their stay in America. The initial goal of the video was to provide useful visual research material to people who are … more
Date: December 1993
Creator: Teng, Eric Ju-chung
Item Type: Refine your search to only Thesis or Dissertation
open access

Framing Femininity as Insanity: Representations of Mental Illness in Women in Post-Classical Hollywood

Description: From the socially conservative 1950s to the permissive 1970s, this project explores the ways in which insanity in women has been linked to their femininity and the expression or repression of their sexuality. An analysis of films from Hollywood's post-classical period (The Three Faces of Eve (1957), Lizzie (1957), Lilith (1964), Repulsion (1965), Images (1972) and 3 Women (1977)) demonstrates the societal tendency to label a woman's behavior as mad when it does not fit within the patriarchal m… more
Date: May 2007
Creator: Kretschmar, Kelly
Item Type: Refine your search to only Thesis or Dissertation
open access

The future of local television news: Is there a possible strategic planning approach?

Description: This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers… more
Date: August 2005
Creator: Slocum, Phyllis R.
Item Type: Refine your search to only Thesis or Dissertation
open access

Gender, Identity, and Influence: Hong Kong Martial Arts Films

Description: This project is an examination of the Hong Kong film industry, focusing on the years leading up to the handover of Hong Kong to communist China. The influence of classical Chinese culture on gender representation in martial arts films is examined in order to formulate an understanding of how these films use gender issues to negotiate a sense of cultural identity in the face of unprecedented political change. In particular, the films of Hong Kong action stars Michelle Yeoh and Brigitte Lin are s… more
Date: December 2002
Creator: Castillo, Gilbert Gerard
Item Type: Refine your search to only Thesis or Dissertation
open access

Gestalt Work For the Actor: A Documentary Video Production

Description: Gestalt Work for the Actor is a documentary about Dr. Renee Vincent's Gestalt acting exercise. Students are trained to recall powerful emotions and then employ the conjured passions into performance. This documentary examines the Gestalt acting exercise and what benefits it affords actors. The accompanying production book explains the production processes: preproduction, production, and postproduction, as well as the theoretical approaches used in the documentary.
Date: May 2000
Creator: Massey, Hugh Richard
Item Type: Refine your search to only Thesis or Dissertation
open access

'Gimme That Ole Time Religion': Traditionalism, Progressivism and Popular Media

Description: This thesis examines the role of Christianity in contemporary American culture using 1990s popular media as cultural artifacts. Building on theories of ideological analysis and hegemony, this project uncovers a balance between progressive and traditionalist ideologies in American culture with progressive ideologies most often superficially acknowledged and incorporated into dominant traditionalist Christian ideologies through hegemonic negotiation. An analysis of the popular Hollywood films T… more
Date: August 2002
Creator: Turner-Reed, Laura
Item Type: Refine your search to only Thesis or Dissertation
open access

Girl Power: Feminism, Girlculture and the Popular Media

Description: This project is an interrogation of three examples from recent popular culture of girlculture, specifically texts that target young female consumers: the Spice Girls, Scream and Buffy the Vampire Slayer. These examples are fundamentally different than texts from earlier female targeted generic models because they not only reflect the influence of the feminist movement, they work on feminism's behalf. The project's methodology grows out of feminist film theories and cultural studies theories. On… more
Date: August 1999
Creator: Smith, Ashley Lorrain
Item Type: Refine your search to only Thesis or Dissertation
open access

Gods, Have Merced! A Documentary Film

Description: Gods, Have Merced! chronicles the struggle of Jose Merced, a Santeria priest, with the city of Euless, Texas, where he has been residing for 17 years in an effort to overrule an ordinance that bans the most critical element of his faith: animal sacrifice. As the city officials justify the ban on the basis of public health, Merced thinks he is merely a victim of selective code enforcement aimed a restricting his freedom of religion. Local and national media covered the lawsuit he filed against t… more
Date: December 2008
Creator: Lakpassa, Komlan Daholega
Item Type: Refine your search to only Thesis or Dissertation
open access

Graciously We Receive

Description: Graciously We Receive is an ethnographic documentary film about Hearts for Homes, a volunteer Christian outreach organization that does no-cost home repairs for low income elderly homeowners. Graciously We Receive examines the symbiotic relationships between volunteers and the homeowners, addressing the need to be needed by meeting the needs of others. Using qualitative research methods derived from the social sciences, Graciously We Receive represents an advancement in media-based research me… more
Date: May 2012
Creator: Dent, J. Fredrick
Item Type: Refine your search to only Thesis or Dissertation

Harbor: The Act of Autobiography

Description: This written thesis accompanies a sixteen-minute documentary video, Harbor, in which the filmmaker explores her relationship with her father who has suffered a stroke. Detailed accounts of the pre-production, production and post-production of the video allow the reader to understand the challenging and rewarding process of making an autobiographical documentary. Theoretical issues are also discussed, including the validity, criticisms, artistic nature and ethical concerns of autobiographical fi… more
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Date: August 1999
Creator: Doeren, Catherine Wallace
Item Type: Refine your search to only Thesis or Dissertation
open access

Herb and Life: A Chinese Medical Family

Description: This written thesis examines the process of producing Herb and Life: a Chinese Medical Family, a thirty-minute documentary video that explores the producer's family members' relationship with Traditional Chinese Medicine. This documentary uses interviews, narration, music, and observational sequences to display documentary subjects' career choices and their experiences with Traditional Chinese Medicine. This written thesis reveals the development of this documentary, from the pre-production to … more
Date: December 2002
Creator: Yang, Hongyi
Item Type: Refine your search to only Thesis or Dissertation
open access

Hildegard On Rubble Mountain

Description: Hildegard On Rubble Mountain is a cinema verité documentary about Hildegard Modinger's childhood. She grew up in Stuttgart, Germany during World War II and immigrated to the United States at the age of nineteen. This video follows her back to her childhood neighborhood as she recalls memories of that time in her life. The accompanying production book explains the production process: preproduction, production, postproduction, theoretical approaches, style used and a self-evaluation.
Date: December 2002
Creator: Mullins, Michael Bryan
Item Type: Refine your search to only Thesis or Dissertation
open access

A Historical/Critical Analysis of the TV Series The Fugitive

Description: In many respects, the popular 1960's television series, The Fugitive perfectly captured the swelling disillusionment with authority, alienation, and discontent that soon encompassed American society. This historical/critical study provides a broad overview of the economic, social, and political climate that surrounded the creation of The Fugitive. The primary focus of this study is the analysis of five discursive topics (individualism, marriage, justice & authority, professionalism, science and… more
Date: May 1993
Creator: Pierson, David P. (David Paul)
Item Type: Refine your search to only Thesis or Dissertation
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