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An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area

Description: This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. … more
Date: May 1986
Creator: Fogel, Betty Cruikshank
Item Type: Refine your search to only Thesis or Dissertation
open access

Attitudes of Foreign Students at North Texas State University Toward American Advertising

Description: The problem of this study was to determine whether any relationship existed between foreign students' cultural and economic backgrounds and their attitudes toward American advertising and advertising media. The major findings of this study were that foreign students had a slightly favorable attitude toward American advertising and spent a great deal of time with American mass media. The stage of economic development of foreign students' home countries and the length of time foreign students sta… more
Date: August 1980
Creator: Chung, O-Jeeru
Item Type: Refine your search to only Thesis or Dissertation
open access

A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities

Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," a… more
Date: August 1985
Creator: Martin, William Todd
Item Type: Refine your search to only Thesis or Dissertation
open access

A Case Study of the Public Relations Programs of the Six Southern Baptist Seminaries

Description: The study examined the similarities and differences in the public relations programs of the six Southern Baptist Convention-owned seminaries. Using data collected from surveys and interviews, the study found the general perception of public relations at each seminary good, although some constituencies did not understand the public relations program's purpose. Cooperation among the six seminaries was limited, and most respondents said individual needs kept the seminaries from working more cooper… more
Date: December 1984
Creator: Poole, Philip
Item Type: Refine your search to only Thesis or Dissertation
open access

China's Propaganda in the United States During World War II

Description: The study examined China's conduct of its most important overseas propaganda activities in the United States during World War II. The findings showed that the main characteristics of China's propaganda in the United States in the war years included, (a) official propaganda in the United States was operated by the Chinese News Service and its branch offices in several cities; (b) unofficial propaganda involved work by both Americans and Chinese, among them, missionaries, newspapermen, and busine… more
Date: August 1980
Creator: Tsang, Kuo-jen
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparative Content Analysis of the Editorial Positions of the Christian Century and Christianity Today on Selected Social and Moral Issues

Description: This study compared the editorial positions of two magazines, The Christian Century and Christianity Today, on seven social and moral issues, then compared each magazine's positions with the opinions of their intended audiences. A directional content analysis was conducted that determined the editorial positions. On all four issues for which comparison was possible, the magazines demonstrated a marked difference in direction. These positions were compared with the published opinions of those so… more
Date: December 1985
Creator: Warner, Gregory Dann
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader

Description: The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content ana… more
Date: May 1980
Creator: Frerichs, Colleen Doolin
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparative Content Analysis of Time, Newsweek and U.S. News & World Report Coverage of the 1979 Energy Crisis

Description: This study was designed to determine whether Time, Newsweek and U.S. News & World Report news magazines expressed. opinions in their coverage of four topics concerning the 1979 energy crisis: United States government, OPEC, oil companies, and consumers. A content analysis of all stories in the three magazines from May to December 1979 indicated that Time was the most opinionated, U.S. News & World Report was second, and Newsweek was most neutral in coverage of the energy crisis. The percentage … more
Date: May 1982
Creator: Frazier, Julia Alicia
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Description: Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more … more
Date: May 1980
Creator: Ramsey, Patricia Kingsley
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison of Attitudes of Photojournalists and Photojournalism Educators: The Best Literature About Photojournalism and Its Usefulness

Description: This study has two purposes: (1) to provide a reference tool--a list of the best books, articles, and audiovisual materials about photojournalism, and (2) to make a general evaluation of available literature. In response to a mail survey, photojournalists and photojournalism educators recommended twenty-four sources of information about photojournalism in twenty subject categories. Respondents believe reading about photojournalism is important in helping professionals do their jobs well. But, t… more
Date: August 1984
Creator: Wolf, Rita Breedlove
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison of the Editorial Practices of Religious Magazines with Editorial Practices Described in Magazine Textbooks

Description: This study sought to determine the demographics of the managing editors of the 111 religious magazines listed in the 1981 edition of Writer's Market and the similarity of those magazines' editorial practices to editorial practices described in magazine textbooks. The sixty-four managing editors who answered the questionnaire tended to be college-educated, to say their chief motivation for working on a religious magazine was serving God and man and to be satisfied with their work. Twenty-five pe… more
Date: August 1981
Creator: Hensley, Jeff Lane
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison of the Reporting of International News in Two Algerian and Two United States Daily Newspapers

Description: This study was concerned with determining how the Algerian dailies, El Moudjahid, and El Djomhouria, and the United States dailies, The New York Times and The Christian Science Monitor, which function in two different press systems, compare in reporting international news in terms of type and tension. This study concludes that the four dailies are similar in type of news; they report more news than editorials, more straight news than in-depth reports, more news of elites than common people, and… more
Date: December 1980
Creator: Abderrahmane, Azzi
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison of United States Network Television News Coverage of Sub-Sahara Africa Before and After the 1975-76 Angola Conflict

Description: The proposition that American network television news coverage of sub-Sahara Africa increased substantially after the 1975-76 Angola conflict is examined in this study of the responsiveness of television to changing news values at the international level. News coverage for two thirty-month periods before and after the Angola conflict is compared using data derived from the Television News Index and Abstracts. The study finds that network news coverage of sub-Sahara Africa increased from 0.36 p… more
Date: May 1981
Creator: Ilegbodu, Fred O.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison of Variance in Coverage of President Reagan by "Newsweek", "Time" and "U.S. News & World Report" During Two Time Periods

Description: Data obtained through content analysis of articles about or concerning President Reagan in Newsweek, Time and U.S. News & World Report during two time periods indicated that no relationship existed between time and variance of news coverage given to Reagan. Three content analysis measures were used: comparison of favorable and unfavorable statements, amount of coverage and number of quoted words. The study is composed of four chapters: Chapter I introduces the study, Chapter II presents the dat… more
Date: December 1989
Creator: Knight, Kathryn M. (Kathryn McKenzie)
Item Type: Refine your search to only Thesis or Dissertation
open access

A Content Analysis of Press Coverage of the 1975-1976 Lebanese Civil War by "The New York Times" and "The Times" of London

Description: This study was designed to determine (a) the extent of the coverage in total wordage; (b) the direction and intensity of the articles; and (c) the impression conveyed by each newspaper toward the two main parties of the war. The findings show that (a) The New York Times devoted nearly twice as many words to the war as The Times of London; (b) the majority of the articles were neutral; (c) The New York Times was more favorable to the leftists and was as favorable to the rightists as The Times of… more
Date: May 1980
Creator: Husni, Samir A.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Critical Evaluation of the Image Texas Baptists Have of Their Eight Colleges and Universities

Description: The problem undertaken in this study was an attempt to discover the image Texas Baptists have of their eight colleges and universities, and to recommend steps to ensure a positive image. The two methods used to determine the image was a questionnaire distributed through a weekly newsmagazine, the Baptist Standard, and telephone interviews. From the study it was concluded that Texas Baptists have a positive image of their eight colleges and universities and rely on the Baptist Standard for their… more
Date: August 1985
Creator: Armstrong, Jerilynn W. (Jerilynn Wood)
Item Type: Refine your search to only Thesis or Dissertation
open access

A Descriptive Study of the Public Relations Practices at Hardin- Simmons University

Description: This study examined the public relations practices-- the concept, structure, functions, goals and objectives, procedures, and standards of performance--at Hardin-Simmons University in Abilene, Texas. The study concluded that the public relations practices provide an effective, well-organized, well-planned and well-executed program based on formal goals and objectives, definite philosophy and purpose, and criteria for measurement of effectiveness. Although the program has a good sense of directi… more
Date: August 1984
Creator: Schmucker, Susan Parker
Item Type: Refine your search to only Thesis or Dissertation
open access

An Evaluation of the Views of Black Journalists Working at Black Newspapers Concerning the Effects of the Civil Rights Movement on Their Black Newspapers from 1960 to 1985

Description: This study was designed to determine whether black journalists who work at black newspapers in Texas felt the Civil Rights movement had affected their industry. Although black newspapers lost an exclusive market for talent that now must be shared with majority-owned newspapers, this report concludes that the operation of black newspapers virtually was unaffected by the Civil Rights movement. It is recommended that this research serve as a starting point for a continuing examination of black new… more
Date: August 1985
Creator: Parson, Rita L. B.
Item Type: Refine your search to only Thesis or Dissertation
open access

An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

Description: This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, p… more
Date: May 1983
Creator: Falgout, Paula O'Reagan
Item Type: Refine your search to only Thesis or Dissertation
open access

Francophone Baptist Publications: Its Organization and Operation

Description: The problem of this study was to describe the operation and organization of Francophone Baptist Publications and to learn the publication needs of missionary personnel in the six countries served by the organization. Information for the study was gathered from Baptist history books, minutes from organizational meetings, questionnaires, and personal interviews with office and missionary personnel. The study revealed that although 47 per cent of those receiving questionnaires responded, only 28 p… more
Date: May 1982
Creator: Land, Floyd M.
Item Type: Refine your search to only Thesis or Dissertation
open access

A History of DALLAS Magazine and Its Changing Roles in the Dallas Chamber

Description: This study explains the development of DALLAS magazine from its beginnings and changes in sixty-three years in content and format, departments, staff, and editorial policy. The study shows how DALLAS developed, reflecting the history of the City of Dallas' economic and business growth, and the Chamber of Commerce viewpoints since 1922. Concluding, the study reveals that the magazine projected the Dallas Chamber's viewpoints, that the magazine reported only positive images of the City of Dallas … more
Date: August 1986
Creator: Mahony, Linda MacDonald
Item Type: Refine your search to only Thesis or Dissertation
open access

How Hitler Controlled the Press

Description: Adolf Hitler advocated total control of the press for many years before he was elected Führer. Almost immediately after he assumed power in 1932, Hitler began writing new laws and regulations that totally exorcised all freedoms from the German press. This study follows the path that Hitler took to control the German press from 1920 until the end of World War II. It utilized translations of documents and statements by men whom Hitler appointed to control the press and books written by experts in… more
Date: May 1982
Creator: McConal, Billy Jon
Item Type: Refine your search to only Thesis or Dissertation
open access

The Independent Candidate, Campaign '80: A Content Analysis of the Coverage of John B. Anderson in Three News Magazines

Description: This study seeks to determine, through content analysis, whether there was evidence in news magazines during the 1980 presidential campaign to support the claim that Anderson was a "media-created candidate." Studying weekly issues of Time, Newsweek, and U. S. News & World Report from April 28, 1980 through November 3, 1980, it was found that (a) Anderson received 17 per cent of the total campaign coverage, compared to Reagan's 42 per cent and Carter's 37 per cent, and (b) overall, Anderson's co… more
Date: May 1982
Creator: Deahl, Maureen E.
Item Type: Refine your search to only Thesis or Dissertation
open access

Internal Public Relations in the Military: A Case Study of the Public Affairs Office at Carswell Air Force Base, Texas

Description: This investigation sought to describe the organization, function, and scope of the internal public affairs program of Carswell Air Force Base, Texas. Data came from in-depth interviews, office files, and military publications. The Carswell Air Force Base internal public affairs program appeared to be without direction and reactive in nature. Personnel had little or no formal journalism or public relations training and demonstrated only a vague awareness of the relationships between publics, too… more
Date: December 1982
Creator: Knieff, Amy C. (Amy Cheri)
Item Type: Refine your search to only Thesis or Dissertation
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