UNT Libraries - 4 Matching Results

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Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus

Description: This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to … more
Date: August 2000
Creator: Mills, Juline
Item Type: Refine your search to only Thesis or Dissertation

The Effects of Benefit Types on Customer Loyalty in Integrated Resorts

Description: This study examined the relationships between the six benefit types and customer loyalty through trust and satisfaction in integrated resorts. A self-administered survey was developed based on previous studies in customer loyalty and was distributed through e-Reward online survey panel. The findings showed that only financial gaming benefits, functional gaming benefits, and psychological non-gaming benefits had impacts on customer attitudinal loyalty and customer behavioral loyalty through trus… more
Date: August 2019
Creator: Su, Hsiang Wen
Item Type: Refine your search to only Thesis or Dissertation

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking… more
Date: December 2004
Creator: Zhang, Li
Item Type: Refine your search to only Thesis or Dissertation

Nutritional Labeling on Menus in Full-Service Restaurants: Consumer Attitudes and Intended Usage

Description: Dining out has become an important part of the American lifestyle, greater frequencies as well as increased portion sizes have led to concern. The number of Americans that are classified as overweight or obese has also increased considerably, and the foodservice industry has become a target. Mandatory labeling of menu items has been avoided to this point, but the subject has moved to the forefront and continues to be debated. This study surveyed 502 patrons at a student-run restaurant in Tex… more
Date: August 2005
Creator: Foster, Charles R.
Item Type: Refine your search to only Thesis or Dissertation
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