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  Partner: UNT Libraries
 Department: Department of Radio, Television and Film
Confronting Convergence:  Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Date: May 2010
Creator: Huckeba, Kristyn L.
Description: Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a part of curriculum convergence. The results indicated a use of this method among institutions involved in curriculum convergence.
Contributing Partner: UNT Libraries
Live From New York and Straight to Washington: an Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live

Live From New York and Straight to Washington: an Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live

Date: May 2012
Creator: Miller, Paige Thomason
Description: This thesis examines if and how the Internet viewers of Saturday Night Live skits were influenced by the video skits. the viewers’ online comments were read, categorized and analyzed for content to explore and discuss how the viewers “read” the text of the online video skits. Each video in which candidates John McCain, Sarah Palin, Hillary Clinton and Barack Obama appeared is summarized and analyzed through viewers’ comments. a sample of skits including actors’ portrayals of McCain, Palin, Clinton, Obama and Joe Biden is also summarized and analyzed to find and discuss how the viewers’ perceptions were influenced by the portrayals.
Contributing Partner: UNT Libraries
Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Date: May 2012
Creator: Nicholson, Danielle Marie
Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the brand, and financial transaction. the data collected also suggested that brands take a variety of stances when controlling content to support their brand, and that branded content generally supports the intangible aspects of a brand, as opposed to product features.
Contributing Partner: UNT Libraries
Jiggs

Jiggs

Date: May 2012
Creator: Sosa, Mario
Description: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Contributing Partner: UNT Libraries
My Land, My Life

My Land, My Life

Date: May 2012
Creator: Zhang, Mingyun
Description: My Land, My Life is a documentary film about the woman, Jo Angela Lamb, who lives and works on Frying Pan Ranch in Texas Panhandle. the film explores the complexity of a ranch woman's experience that breaks the spell of the stereotyped image of American cowgirls. It also reflects on women ranchers’ relationship with their family members and their relationship with the land.
Contributing Partner: UNT Libraries
Social Networking: the Benefits of Twitter for Music Fans and Consumers

Social Networking: the Benefits of Twitter for Music Fans and Consumers

Date: May 2012
Creator: Perrilliat, Jessica A.
Description: Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.
Contributing Partner: UNT Libraries
Graciously We Receive

Graciously We Receive

Date: May 2012
Creator: Dent, J. Fredrick
Description: Graciously We Receive is an ethnographic documentary film about Hearts for Homes, a volunteer Christian outreach organization that does no-cost home repairs for low income elderly homeowners. Graciously We Receive examines the symbiotic relationships between volunteers and the homeowners, addressing the need to be needed by meeting the needs of others. Using qualitative research methods derived from the social sciences, Graciously We Receive represents an advancement in media-based research methods. with the introduction of quick cine-ethnography, which combines quick ethnography methods and grounded theory for data acquisition and analysis, Graciously We Receive applies anthropological research methods to documentary film production.
Contributing Partner: UNT Libraries
Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss

Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss

Date: May 2012
Creator: Bradley, Sapora L.
Description: Touchscreen technology is on the rise as the new standard in smartphone design. But, the usability of touchscreen is hindered for consumers that lack the physical ability to navigate such devices. Two focus groups were conducted in order to identify specific uses and gratifications that people with visual impairments had when using mobile phones. Additional questions were presented to the participants to determine if touchscreen technology limited access to communication and entertainment. The responses revealed an upward trend in touchscreen smartphone adoption among the participants. These users chose to adopt touchscreen smartphones that had built-in and downloadable assistive features which contributed to user-friendly designs.
Contributing Partner: UNT Libraries
Room 2046: A Political Reading of Wong Kar-Wai's Chow-Mo Wan Trilogy through Narrative Elements and Mise-en-scene

Room 2046: A Political Reading of Wong Kar-Wai's Chow-Mo Wan Trilogy through Narrative Elements and Mise-en-scene

Date: December 2006
Creator: Baldwin, Jillian
Description: As ownership of Hong Kong changed hands from the United Kingdom to the People's Republic of China in 1997, citizens and filmmakers of the city became highly aware of the political environment. Film director Wong Kar-Wai creates visually stimulating films that express the anxieties and frustrations of the citizens of Hong Kong during this period. This study provides a political reading of Days of Being Wild (1991), In the Mood for Love (2000), and 2046 (2004) through analyzing various story elements and details within the mise-en-scene. Story elements include setting, dialogue, character relationships, character identities, thematic motifs, musical references, numerology, and genre manipulation. Wong also uses details within the films' mise-en-scene, such as props and color, to express political frustrations. To provide color interpretations, various traditional aesthetic guidelines, such as those prescribed by Taoism, Cantonese and Beijing opera, and feng shui, are used to read the films' negative comments on the handover process and the governments involved. When studied together the three films illustrate how Wong Kar-Wai creates narrative and visual references to the time and atmosphere in which he works, namely pre-and-post handover Hong Kong.
Contributing Partner: UNT Libraries
Out of Date

Out of Date

Date: December 2009
Creator: Lazcano Aguirre, Libia
Description: Out of Date chronicles the filmmaker's personal journey as she tries to untangle her mixed feelings on singlehood and romance, and turns to the older generation for advice, tales of love and stories of success or failure. The documentary links and contrasts different generations' experiences in love and dating. Also, the film deals with loneliness, commitment, gender differences, and social and cultural practices of love and dating.
Contributing Partner: UNT Libraries