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  Partner: UNT Libraries
 Department: Department of Radio, Television and Film
 Decade: 2010-2019
Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Date: December 2010
Creator: Hutton, Brian P.
Description: This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader in broadcasting live streaming sports video. MLBAM expanded its online streaming video to mobile phones and iPad, further expanding the distribution of its content. This research compared MLBAM revenue to traditional broadcast revenue while analyzing the online division's role in promoting the MLB brand. This case study concluded that while MLBAM had made a number of groundbreaking developments, the league could still improve its use of embedded, shared video clips, archived footage and international marketing in order to further extend the brand equity of the MLB, its thirty individual brands and its media product portfolio.
Contributing Partner: UNT Libraries
Reality Television: Using Para-Social Relationship Theory and Economic Theory to Define the Success of Network Reality Programming

Reality Television: Using Para-Social Relationship Theory and Economic Theory to Define the Success of Network Reality Programming

Date: December 2010
Creator: Dyer, Caitlin Elizabeth
Description: This study seeks to use a dual-theoretical approach, through the use of para-social relationship theory and economic data analysis, to explain the success of reality television since the early 2000s. This study uses both qualitative and quantitative components to understand the growth of reality television. This study includes a literature analysis of both methodologies used. Focus groups were used to seek to find a strong level of para-social interaction in viewers of reality television. Two focus groups were conducted with participants 18-35. There were a total of 16 participants who attended the focus group sessions. The information collected suggested that viewers of reality television formed para-social relationships. It appeared that female viewers were more likely to form para-social relationships than male viewers.
Contributing Partner: UNT Libraries
True Tales of the Atom

True Tales of the Atom

Date: August 2011
Creator: Westergaard, Jerry
Description: True Tales of the Atom documents the creative process in the making of the film of the same name. It describes the intent and result of each step in the filmmaking process, including esthetic, budget and technical decisions. How the inclusion of animation increased the complexity and technical demands on the postproduction. It shows the problems encountered and overcome working on a production alone. Finally, it details the successful completion primarily due to extensive preplanning. The film on which the paper is based is a non-traditional look at several little-known aspects of civilian nuclear power, with a look at the media that could have helped to shape current attitudes in the United States about the technology.
Contributing Partner: UNT Libraries
Campania In-Felix (Unhappy Country)

Campania In-Felix (Unhappy Country)

Date: May 2011
Creator: Corsale, Ivana
Description: This documentary film explores the damages produced by the illegal dumping of toxic waste in the environment and the rise in health concerns specific to the Campania region in Southern Italy. The management of waste material in the region is in the hands of the Camorra - a mafia organization with vast economic and political power. Through the narration of personal stories, the documentary reveals the broken emotional and cultural balance between the people from the region and their land.
Contributing Partner: UNT Libraries
Confronting Convergence:  Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Date: May 2010
Creator: Huckeba, Kristyn L.
Description: Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a part of curriculum convergence. The results indicated a use of this method among institutions involved in curriculum convergence.
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It's a Wonderful Business: The Art of Production Sound

It's a Wonderful Business: The Art of Production Sound

Date: May 2011
Creator: Milano, Omar
Description: It's a Wonderful Business: The Art of Production Sound is a documentary film that offers an inside look at what it takes to record the dialog of actors and diegetic sounds on a movie set. This is the job of the production sound crew, in charge of recording the voices of some of the most talented and prominent performers in the motion picture industry. The documentary features interviews with former and current production sound mixers and boom operators from some of the most acclaimed films in the history of cinema. The film also explores the personal demands, the working conditions, and the sacrifices sound crews have endured to succeed in the always challenging, but very exciting, world of film making.
Contributing Partner: UNT Libraries
The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America

The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America

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Date: December 2011
Creator: Bell, Adrian Shane
Description: The cultural and popular media landscape of the United States of America changed after the Civil-Rights movement of the 1960s. The word “Nigger” was changed during that same period of American history. There are several authors and a comic that helped change this word during the 1960s. The post Civil-Rights American has a different experience and understanding with this word than those born before 1970. This work triangulates the current cultural location of the word “Nigger,” “nigga,” and “the n-word” using linguistics, law, and two media case studies. The “Nigger” trinity is a model that adds value to the discourse that surrounds this one word in post civil-rights/post 1960s America.
Contributing Partner: UNT Libraries
Rehlet Iraqi (An Iraqi Journey)

Rehlet Iraqi (An Iraqi Journey)

Date: August 2011
Creator: Wahbeh, Fadi
Description: Rehlet Iraqi was created to depict an Iraqi refugee family’s struggle after fleeing war-torn Iraq. Their struggle is highlighted with hope and high expectations for a better life within the United States. This film emphasizes the toll that emigration has on the life of a family before and after their arrival to Grand Rapids, Michigan.
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Social Networking: the Benefits of Twitter for Music Fans and Consumers

Social Networking: the Benefits of Twitter for Music Fans and Consumers

Date: May 2012
Creator: Perrilliat, Jessica A.
Description: Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.
Contributing Partner: UNT Libraries
Jiggs

Jiggs

Date: May 2012
Creator: Sosa, Mario
Description: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Contributing Partner: UNT Libraries
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