Search Results

open access

A Weaverian Study of President Ford's Efforts to Sell His Energy Package

Description: This study analyzed President Gerald Ford's efforts in selling his energy package in February, 1975. Six major speeches and news conferences were examined in terms of Richard Weaver's rhetorical theory. Five criteria of this theory were studied: appeals to man's good values, choice of argumentation, use of "god" and "devil" words, adaptation to the historical setting of the speech, and ethical character of the speaker. This analysis concluded that Ford was a good Weaverian rhetorician because h… more
Date: August 1975
Creator: Fuller, Ellen S.
Back to Top of Screen