An empirical investigation of the salient dimensions of Baby Boomer and Generation Y consumers' health care decision choices.
Description:
The purpose of this research is to empirically investigate consumers' health care decision choices in a dynamic market setting. The unprecedented demands on the U.S. health care system coupled with the mounting controversies surrounding health care reform suggest that consumers' health care decisions warrant empirical research attention. Toward this end, this dissertation empirically explored (1) the characteristics of consumers who possess a willingness to use non-conventional treatments ove…
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Date:
August 2006
Creator:
Krishnankutty Nair Rajamma, Rajasree