Measurement of Positive Continuance Intention Drivers within a Service Domain
Description:
The contribution of this dissertation is how model measurement allows examination of the balance between what is practical in terms of consumer concerns versus what is optimal in terms of cost control. Essay 1 examines a research framework that incorporates various service recovery strategies and simultaneously evaluates their comparative influences. Essay 2 evaluates the complex interrelationships among different factors related to the post-complaint behavioral process. Essay 3 fills a researc…
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Date:
August 2019
Creator:
Harun, Md Ahasan Uddin