Meaning in Transition: An Ethnographic Study of the Cultural Construction of Health, Identity and Brands among Young Adults
Description:
This study explored the lived experience of Gen Z adults in a liminal life-stage crisis where the symbolic meaning of health, identity and brands are in transition. Sixteen ethnographic in-home interviews with college students were conducted and analyzed using Geertz's interpretive and Turner's symbolic anthropology. A hermeneutic textual analysis was used to interpret three types of phenomenological data: text, pictures and collages. An "incubation" step was key in the creative interpretati…
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Date:
December 2019
Creator:
Taylor, Elizabeth Lee