Description: This research investigated banner ads on the World Wide Web, specifically the types of messages used in those ads and the effectiveness of the ads as seen by their intended audience. The focus was on health-related banner advertisements targeting senior citizens. The study first sought to determine the frequency of appearance of those ads when classified into categories of compliance-gaining tactics provided by research scholars. Second, the study explored the relative perceived effectiveness among those categories. Two graduate students from a Central Texas university sorted text messages into predetermined compliance-gaining categories. Chi square tests looked for significant differences in the frequencies of banner ads in each category. Forty-five senior citizens from the Central Texas area completed surveys regarding the perceived effectiveness of a randomly ordered, randomly selected set of categorized banner ads. A repeated measures test attempted to determine whether some compliance-gaining strategies used in health-related banner ads were perceived as more effective than others. The hypothesis stated that there would be differences in frequencies of compliance-gaining strategies used among the compliance-gaining categories in health-related banner ads for senior citizens. The hypothesis was supported. The research question asked if some categories of compliance-gaining strategies used in health-related banner ads were ...

Description: Data warehousing (DW) in the last decade has become the technology of choice for building data management infrastructures to provide organizations the decision-making capabilities needed to effectively carry out its activities. Despite its phenomenal growth and importance to organizations the rate of DW implementation success has been less than stellar. Many DW implementation projects fail due to technical or organizational reasons. There has been limited research on organizational factors and their role in DW implementations. It is important to understand the role and impact of both technical but organizational factors in DW implementations and their relative importance to implementation performance. A research model was developed to test the significance of technical and organizational factors in the three phases of implementation with DW implementation performance. The independent variables were technical (data, technology, and expertise) and organizational (management, goals, users, organization). The dependent variable was performance (content, accuracy, format, ease of use, and timeliness). The data collection method was a Web based survey of DW implementers and DW users sampled (26) from a population of 108 identified DW implementations. Regression was used as the multivariate statistical technique to analyze the data. The results show that organization factors are significantly related to performance. ...

Description: Conducting research, evaluating research, and publishing scholarly works all play an extremely prominent role for university faculty members. Tenure and promotion decisions are greatly influenced by the perceived value of publications as viewed by members of faculty evaluation committees. Faculty members seeking tenure may be limited to publishing in a limited group of journals perceived to be valuable by members of an academic committee. This study attempted to determine the value of various kinds of periodicals (journals, magazines, and e-journals), based on three principal criteria, as perceived by professionals (university faculty, K-12 practitioners, and corporate trainers) in the educational/instructional technology (E/IT) field. The criteria for journal evaluation were Academic Prestige, General Reading, and Classroom Use. The perceived value of journals based on each criterion was compared to determine any significant differences. Members of the Association for Educational Communications and Technology (AECT) were asked to rate 30 journals in the E/IT field using the three criteria. Statistically significant differences were found among ratings in 63% of the journals. The statistical analyses indicated that differences in the perceived value of journals among E/IT professionals across the three criteria (Academic Prestige, General Reading, and Classroom Use) were statistically significant. It is also noted ...

Description: This study investigates the correlation between students' learning styles, computer competency and student satisfaction in Web-based distance learning. Three hundred and one graduate students participated in the current study during the Summer and Fall semesters of 2002 at the University of North Texas. Participants took the courses 100% online and came to the campus only once for software training. Computer competency and student satisfaction were measured using the Computer Skill and Use Assessment and the Student Satisfaction Survey questionnaires. Kolb's Learning Style Inventory measured students' learning styles. The study concludes that there is a significant difference among the different learning styles with respect to student satisfaction level when the subjects differ with regard to computer competency. For accommodating amd diverging styles, a higher level of computer competency results in a higher level of student satisfaction. But for converging and assimilating styles, a higher level of computer competency suggests a lower level of student satisfaction. A significant correlation was found between computer competency and student satisfaction level within Web-based courses for accommodating styles and no significant results were found in the other learning styles.

Description: Collaboration appears to be a magical solution for many problems when there is scarcity of resources, lack of knowledge or skills, and/or environmental threats. However, there is little knowledge about the nature of collaboration. A holistic conceptual framework was developed for the collaborative process, and the conceptualization process used systems thinking approach. The author has selectively chosen conceptualizations and/or research by a limited subset of scholars whose ideas appeared to be the most relevant and useful to explore the type of collaboration studied here. In other words, the selection of the literature was based on an eclectic selection. Multiple cases were used in this research to understand the factors that are components of collaborative effort among non-profit organizations and the relationships among those factors. This study also investigated the stages of collaborative process. Data were collected from 54 participants who were partners in collaborate projects funded by the Institute of Museum and Library Services (IMLS). Among these 54 participants, 50 answered the online questionnaire and 38 received the telephone interviews. The data collected was analyzed using cluster analysis, multidimensional scaling, internal consistency reliability, and descriptive statistics. The component factors of collaboration were grouped by the following seven concepts: trustworthiness, competence, ...