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Sales Forecasting Accuracy Over Time: An Empirical Investigation

Description: This study investigated forecasting accuracy over time. Several quantitative and qualitative forecasting models were tested and a number of combinational methods was investigated. Six time series methods, one causal model, and one subjective technique were compared in this study. Six combinational forecasts were generated and compared to individual forecasts. A combining technique was developed. Thirty data sets, obtained from a market leader in the cosmetics industry, were used to forecast sal… more
Date: May 1991
Creator: Zbib, Imad J.(Imad Jamil)
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