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The Masculinity Masquerade: the Portrayal of Men in Modern Advertising

Description: The depiction of gender in advertising is a topic of continuous discussion and research. The present study adds to past findings with an updated look at how men are represented in U.S. advertising media and the real effects these portrayals have on the male population under the theoretical framework of hegemony and social cognitive theory. This research is triangulated with a textual analysis of the ads found in the March 2013 editions of four popular print publications and three focus group se… more
Date: August 2013
Creator: Harper, Savannah
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