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open access

Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the … more
Date: May 2012
Creator: Nicholson, Danielle Marie
Item Type: Refine your search to only Thesis or Dissertation
open access

Down, Set, Like? A Study of Social Networking and Sports Fandom

Description: Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distr… more
Date: May 2013
Creator: Otteson, Gabe
Item Type: Refine your search to only Thesis or Dissertation
open access

Social Networking: the Benefits of Twitter for Music Fans and Consumers

Description: Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured.… more
Date: May 2012
Creator: Perrilliat, Jessica A.
Item Type: Refine your search to only Thesis or Dissertation
open access

Stage and Scream: The Influence of Traditional Japanese Theater, Culture, and Aesthetics on Japan's Cinema of the Fantastic

Description: Although widely viewed in the West, Japanese films are often misunderstood, as they are built on cultural, theatrical, and aesthetic traditions entirely foreign to Western audiences. Particularly in regards to Japan's "fantastic" cinema - including giant monster pictures, ghost stories, and "J-Horror" films - what is often perceived as "cheap" or "cheesy" is merely an expression of these unique cultural roots. By observing and exploring such cultural artifacts as kabuki, noh, and bunraku - the … more
Date: May 2011
Creator: Petty, John E.
Item Type: Refine your search to only Thesis or Dissertation
open access

Documentary Film: Accidental Shakespeare

Description: According to the American Heritage College Dictionary, the word “community” derives from the Latin roots: communitas and communis meaning “fellowship” and “common,” respectively. The word “amateur” derives from the Latin roots: amator meaning “lover.” A community of amateurs, who love to put on plays, exists within the Denton Community Theatre. Their first attempt at classical theatre was the January 2006 production of Romeo and Juliet, directed by Brad Speck. The film follows two actors (thro… more
Date: May 2007
Creator: Petty, Laurel Ann
Item Type: Refine your search to only Thesis or Dissertation
open access

On Objects and Affections: Contemporary Representations of the Gay Man/Straight Woman Dyad in Popular Film and Television

Description: This project explores the representational strategies used to depict a gay male/straight female dyad across a variety of popular media. The study problematizes and critically evaluates how the narrativization of the dyad both challenges and reinforces stereotypes of gay men and at the same time circulates a troubling image of femininity in the figure of the straight woman. This line of argument is extended to the context of "Lifestyle Television" to demonstrate how the dyad implicitly structure… more
Date: December 2000
Creator: Pillion, Owen L.
Item Type: Refine your search to only Thesis or Dissertation
open access

Myths and Movies: a Mythographical Methodology of Motion Picture Analysis

Description: Over the past decade, cinema studies scholars have begun to recognize the value of mythographical methodologies for motion picture analysis; however, most of the scholarly research in this field has focused either on mythic archetypal images or on monomythic narrative structure, rather than combining the two approaches into a unified theory. This essay addresses the problem by proposing a mythographical methodology of motion picture analysis based on Carl Jung's theory of archetypal images and … more
Date: August 1996
Creator: Preston, Barry A. (Barry Alan)
Item Type: Refine your search to only Thesis or Dissertation
open access

Blood Brothers

Description: Blood Brothers as a media project works as a diptych. There are two – seemingly identical – pieces of the project that must both be experienced to understand the project as a whole. The first piece of the project is the linear documentary. This part captures the experience as it exists in the past. It exists as a master copy of the original story of mine and my foster brother’s relationship. This version of the story will always exist in the past. The second part is the live-cinema documentary … more
Date: August 2012
Creator: Quam, Jonathon David
Item Type: Refine your search to only Thesis or Dissertation
open access

Twinmates

Description: Twinmates is an inside look at the unique and unusual appeal of border politics in Laredo, Texas through the point of view of identical twin brothers-- A. Jaime Mendoza and B. Javier Mendoza. The documentary chronicles the Mendoza twins for a period of six years as they switch political parties, in order to get elected (Republicans turn Democrats), and use that political exposure to expand their janitorial company to the metropolitan cities of Dallas and Austin. In addition to the Mendoza tw… more
Date: August 2008
Creator: Salinas, Patricio José
Item Type: Refine your search to only Thesis or Dissertation
open access

Central American Media: A Comparative Study of Media Industries in Guatemala, Nicaragua, Honduras, El Salvador, and Costa Rica.

Description: The five countries that lie on the isthmus connecting North and South America have endured a past of colonialism, civil war, and natural disaster. As these countries evolve in the 21st century, growing economies and political peace provide a promising outlook for the citizens of these nations. The media industries in these nations have varying levels of development which are explored in this thesis. Using Michael Porter's 1990 framework and a case study methodology, this thesis explores th… more
Date: August 2008
Creator: Salzman, Catherine C.
Item Type: Refine your search to only Thesis or Dissertation

Memories of Motherland: Gender, Diaspora and National Identity in 1990s Indian Popular Culture

Description: This thesis examines the role of globalization, an open economy and diasporic experiences on the 1990s popular Indian culture, focusing on discourses of gender, national identity and family. Recent Indian beauty queens and international beauty contests are discussed in the context of gendered nationhood in 1990s India. Several popular films of the 1990s are discussed as narratives expressing longing for an extended family and a homogeneous national identity under the leadership of a traditional… more
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Date: May 2002
Creator: Sapre, Manasi
Item Type: Refine your search to only Thesis or Dissertation
open access

"They Don't Make'em Like They Used To": Cultural Hegemony and the Representation of White Masculinity in Recent U.S. Cinema

Description: The purpose of this work is to illuminate how white male hegemony over women and minorities is inscribed through the process of film representation. A critical interrogation of six film texts produced over the last decade yields pertinent examples of how the process of hegemonic negotiation works to maintain power for the ever changing modes of postindustrial masculinity. Through the process of crisis and recuperation the central male characters in these films forge new, more acceptable attrib… more
Date: December 2005
Creator: Schneider, Matthew
Item Type: Refine your search to only Thesis or Dissertation
open access

Beach Drive: Public Rights and Private Property: A Documentary Film

Description: The Texas Open Beaches Act states that the public beach extends from the water up to the line of vegetation. Once a privately-owned property is submerged, it transfers into state ownership. Because of severe erosion and the shifting nature of vegetation, the Village of Surfside has lost several rows of houses and streets and, currently, over thirty houses are located on the public beach obstructing public access in violation of the Texas Open Beaches Act. The extreme erosion in this small villa… more
Date: August 2006
Creator: Schoenbaechler, Jessica
Item Type: Refine your search to only Thesis or Dissertation
open access

A New Circle

Description: This reflexive documentary film explores the Alabama-Coushatta Indian Tribe of Texas and examines questions of cultural identity. The twenty-one minute film uses footage of cultural events, reservation landscape, photographs, and interviews to bring the viewer into the lives of the Alabama-Coushatta people. The written portion of this thesis details the entire processes of making the film, from the proposal stage to the post-production stage. This includes an examination of the film's evolution… more
Date: December 2001
Creator: Shutt, Jason
Item Type: Refine your search to only Thesis or Dissertation
open access

A Dream Lost in Dream: A Love-Hate Relationship of an Alien with America

Description: Exploring the theme of Diaspora, this paper is an accompanying document for the documentary, A Dream Lost in Dream. It sheds light on the purpose, and process of producing this documentary. The main purpose for the production of this documentary has been described as initiation of healthy and casual dialog between diverse populations in America. It emphasizes the importance of creating visual media targeting masses rather than the elite. It is argued that it can act as a tool of awareness, redu… more
Date: August 2011
Creator: Singh, Arvind
Item Type: Refine your search to only Thesis or Dissertation
open access

The future of local television news: Is there a possible strategic planning approach?

Description: This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers… more
Date: August 2005
Creator: Slocum, Phyllis R.
Item Type: Refine your search to only Thesis or Dissertation
open access

Girl Power: Feminism, Girlculture and the Popular Media

Description: This project is an interrogation of three examples from recent popular culture of girlculture, specifically texts that target young female consumers: the Spice Girls, Scream and Buffy the Vampire Slayer. These examples are fundamentally different than texts from earlier female targeted generic models because they not only reflect the influence of the feminist movement, they work on feminism's behalf. The project's methodology grows out of feminist film theories and cultural studies theories. On… more
Date: August 1999
Creator: Smith, Ashley Lorrain
Item Type: Refine your search to only Thesis or Dissertation
open access

Teacher Perceptions of the Flipped Classroom: Using Video Lectures Online to Replace Traditional In-class Lectures

Description: Advancements in media technologies have resulted in increased student usage causing teachers to struggle to be able to engage and hold student’s interest in a typical classroom. As students’ needs change, the field of education changes. One strategy that is gaining in popularity among teachers is the implementation of the “flipped classroom” also known as the “inverted classroom” or “reverse instruction” - a method incorporates technology to “flip” or “reverse” what is typically done in class … more
Date: August 2012
Creator: Snowden, Kelly E.
Item Type: Refine your search to only Thesis or Dissertation
open access

Jiggs

Description: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Date: May 2012
Creator: Sosa, Mario
Item Type: Refine your search to only Thesis or Dissertation
open access

A Textual Analysis of the Closer and Saving Grace: Feminist and Genre Theory in 21St Century Television

Description: Television is a universally popular medium that offers a myriad of choices to viewers around the world. American programs both reflect and influence the culture of the times. Two dramatic series, The Closer and Saving Grace, were presented on the same cable network and shared genre and design. Both featured female police detectives and demonstrated an acute awareness of postmodern feminism. The Closer was very successful, yet Saving Grace, was cancelled midway through the third season. A close … more
Date: December 2013
Creator: Stone, Lelia M.
Item Type: Refine your search to only Thesis or Dissertation
open access

"According to Their Wills and Pleasures": The Sexual Stereotyping of Mormon Men in American Film and Television

Description: This thesis examines the representation of Mormon men in American film and television, with particular regard for sexual identity and the cultural association of Mormonism with sexuality. The history of Mormonism's unique marital practices and doctrinal approaches to gender and sexuality have developed three common stereotypes for Mormon male characters: the purposeful heterosexual, the monstrous polygamist, and the self-destructive homosexual. Depending upon the sexual stereotype in the narr… more
Date: May 2009
Creator: Sutton, Travis
Item Type: Refine your search to only Thesis or Dissertation
open access

Rickshaw Man

Description: This documentary film tells the story of Mohammad in India, and Mike in the United States, who are separated by social, economic, cultural, linguistic and religious differences, and yet there is an inanimate object that connects them-the rickshaw. The film examines how rickshaw men are viewed and treated by the society they live in and also illuminates the threads of commonality between these two men to show that they are not so different from each other after all.
Date: December 2013
Creator: Thomas, Denny G.
Item Type: Refine your search to only Thesis or Dissertation
open access

Standing Up to Experts: The Politics of Public Education

Description: In a small room in Austin, Texas, a group of 15 people are single-handedly deciding what is taught to the next generation of American children. The highly politicized 15 member Texas Board of Education is currently going through the once-in-a-decade process of rewriting the teaching and textbook standards for its nearly 5 million schoolchildren. Texas is also unbelievably influential on the standards that textbook publishers use as a basis for their textbooks nationwide. Over the last 10 yea… more
Date: December 2010
Creator: Thurman, Scott
Item Type: Refine your search to only Thesis or Dissertation
open access

The Reverend Carl D. McIntire v. the Fairness Doctrine

Description: This study explored the development of the Federal Communications Commission's Fairness Doctrine policy from its beginnings in the 1920's until the FCC eliminated most of its requirements in 1987. The chapters discuss the Reverend Carl D. McIntire's battle with the FCC concerning the policy's impact on free speech in broadcasting. McIntire lost his battle with the FCC and became the first broadcaster to lose his license for Fairness Doctrine violations. The problem in this study focused on the … more
Date: May 1989
Creator: Townsend, Larry A. (Larry Allan)
Item Type: Refine your search to only Thesis or Dissertation
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