Date: August 2013
Creator: Harden, Gina
Description: Social software has become pervasive including technologies such as blogs, wikis, and social networking sites. Interactive Web 2.0 technology is distinguished from earlier Internet channels, with content provided not only from the website host, but also and most importantly, user-generated content. These social technologies are increasingly entering the enterprise, involving complex social and psychological aspects as well as an understanding of traditional technology acceptance factors. Organizations trying to reap potential benefits of enterprise social software (ESS) must successfully implement and maintain ESS tools. This research develops a framework for assessing knowledge sharing based on reciprocal determinism theory and augmented with technology acceptance, sociological, and psychological factors. Semi-structured interviews with IT professionals, followed by a written survey of employees using ESS are used to collect data. The hermeneutic circle methodology is used to analyze the interview transcripts and structural equation modeling is used to analyze the survey data. Results show technological advantage has no significant effect on the intention to share knowledge, but community cohesiveness and individual willingness significantly affect knowledge sharing intention and behavior. The study offers a synthesized model of variables affecting knowledge sharing as well as a better understanding of best practices for organizations to consider when implementing ...
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