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India Vaale in the United States
This documentary reveals the thoughts and feelings of seven Indian students at the University of North Texas, Denton, Texas. It portrays that better material comforts in the U.S. condition the decision of Indian students in not returning to India even after the completion of their studies. It also shows their feelings of nostalgia for the social and cultural milieu of their home country, India. For this project 18 Indian students at the University of North Texas were interviewed and seven of them became part of the final documentary.
Vieques: Island of Conflict and Dreams
This written thesis is a companion to a 30-minute documentary video of the same title. The documentary is a presentation of the historical conflict between the United States Navy and the people of the island of Vieques, Puerto Rico. For over 60 years the island was used by the United States Navy as a military training facility. The documentary attempts to present an analysis of the struggle between citizens of the island and the Navy. This written component presents a summarized history of Puerto Rico, Vieques and the conflict with the United States Navy. In addition, the preproduction, production and post-production process of the documentary are discussed. A theoretical analysis of the filmmaker's approach and technique are addressed and analyzed as well. The thesis's goal is to provide a clear understanding of the Vieques conflict to United States audiences who do not a familiarity with the topic. The thesis is presented from the perspective of a person who grew up in Puerto Rico.
Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss
Touchscreen technology is on the rise as the new standard in smartphone design. But, the usability of touchscreen is hindered for consumers that lack the physical ability to navigate such devices. Two focus groups were conducted in order to identify specific uses and gratifications that people with visual impairments had when using mobile phones. Additional questions were presented to the participants to determine if touchscreen technology limited access to communication and entertainment. The responses revealed an upward trend in touchscreen smartphone adoption among the participants. These users chose to adopt touchscreen smartphones that had built-in and downloadable assistive features which contributed to user-friendly designs.
Classless: on Being Middle Class in America
Classless: On Being Middle Class in America is a documentary film that explores what it means to be middle class in America. The film combines personal narrative, folksy reporting, and comedy as the film's director— Joe Brown, tries to reconcile his own status anxiety with everyday understandings of social class. Classless takes the form of a journey; the film travels through the American South, Northeast, and the Mountain West while trying to get at the heart of our middle class American Dream. Classless forwards three main arguments: (1) the American middle class is not as all-encompassing as seems; (2) Americans are more concerned about inequality than both politicians and the media suggest; and (3) many Americans are not actually middle class, economically speaking.
Our enemy, ourselves: Political conspiracy in American cinema, 1970-present.
This thesis is an examination of "paranoid conspiracy" films, a film noir subgenre that emerged in mainstream American cinema in the early 1970s and turns on vast, shadowy conspiracies located within U.S. "power structures" (government agencies, the military, the media) and directed against the American public. Specifically, it focuses on the emergence of these films in the 1970s, their almost complete disappearance during the Reagan presidency, and subsequent reemergence in the early 1990s. Placing representative texts in the context of U.S. political and social reality of the last three decades, it analyzes the relationship between the conspiracy theory genre, the "crisis of confidence" in the American society, and the process of formation of American national identity.
Big Hair and Big Egos: Texan Stereotypes in American Entertainment Media as Formed Through Television Viewing.
This thesis explores the stereotypes of Texans portrayed in American entertainment media, and attempts to identify the reasons for both the existence, and persistence of these images. The study includes a brief history of Texas, and background information on the formulation of stereotypes. Cultivation theory is used to explain the process of stereotypes formed through television viewing. Content analysis of the responses from an on line survey involving 52 participants revealed that people outside the state of Texas have strong perceptions about Texans that are consistent with media representations. As the level of television viewership increased, so did the indelibility of the impressions. Those who watch more television were more likely to perceive the image of Texans as negative, and less likely to change their opinions of Texans after visiting the state.
The Making of the Documentary Women at Work
Women have fought for their rights to equal opportunity employment for more than a millennium. Even now, in the 21st century the fight continues. Women at Work explores the experiences of three women who work in male-dominated blue-collar jobs and discuses their struggles and successes within their employment. Their career choices have required each to address their individual views on feminism and femininity, as well as views on education and family.
A Wonder Whose Origin is not Known: The Importance of the Orphan Hero in Otherworldly Film
The purpose of this thesis is to explore the importance of the orphan hero in film and his resonance with the American people. It explores the orphan and the American identities, the archetypes found in myths, and the hero in American culture. The three heroes (Batman, Anakin Skywalker, and Harry Potter) represent certain aspects of orphan heroes: the capacity for sacrifice and the need to resist focusing on oneself. The type of hero each becomes has its source in the response he takes to his orphanhood. These young men suffered great loss early in their lives, but found the strength to sacrifice themselves for others, the ultimate sign of a hero.
Gender, Identity, and Influence: Hong Kong Martial Arts Films
This project is an examination of the Hong Kong film industry, focusing on the years leading up to the handover of Hong Kong to communist China. The influence of classical Chinese culture on gender representation in martial arts films is examined in order to formulate an understanding of how these films use gender issues to negotiate a sense of cultural identity in the face of unprecedented political change. In particular, the films of Hong Kong action stars Michelle Yeoh and Brigitte Lin are studied within a feminist and cultural studies framework for indications of identity formation through the highlighting of gender issues.
Bus Ride to Liberation: a Historical Video Documentary of the Acres Homes Transit Company in Houston, Texas
The Acres Homes Transit Company in Houston, Texas is Texas' first African American owned and operated bus company. Some say it is the first in the South. The company was developed during the height of the civil rights period. It serves as an establishment of economic empowerment during the oppressive civil rights era. The video is a historical visual documentation of the bus company from its beginning to its end. An accompanying written profile describes the research process, the pre-production, production and post-production stages, as well as future proposals for the documentary.
Mr. Hassell: The TV Engineer
This thesis project is about a television engineer in the Department of Radio, Television and Film at the University of North Texas. This project records the engineer's activities in the Department and interviews him about his career path. An accompanying written production report describes the pre-production, production and post-production processes of this project.
In Martha We Trust? The Cultural Significance of the Martha Stewart Phenomenon
The thesis examines the relationship between Martha Stewart's rendition of domesticity and a broader cultural trend of the late 1990s U.S. domestic retreatism. It argues that the mode of construction and representation of the "domestic dream" in Stewart's programs cannot be examined outside of such concepts as class and ethnicity, whose understanding depends on the cultural, social, and political context of a given era, a context, in which they become transparent as aspects of the Western (white, patriarchal) status quo. Performing a deconstructive reading of these categories as employed by Stewart in the process of creation of her media persona, the thesis examines what the negative as well as positive reactions to "Martha Stewart" convey about the condition of American society of the late 1990s and early 2000s.
Two for One, One for Two
The film is about three young Korean-American adults who have adapted to American society while retaining certain aspects of Korean culture in their lives. To expose their intermingled behaviors and concepts, the film combines the observational format of a documentary with an information style employing family photos, home movie recordings, and interviews with the three subjects and their families. An accompanying production report describes the research process, pre-production, production, and post-production.
Playing Nice: the Limitations and Stereotypes Placed on Female Hero Representation in Video Games
This thesis provides an investigation of how gender stereotypes affect the narrative, mechanics, and experience of three different console based video games (Venetica, WET, and Velvet Assassin) with female protagonist. Each game is addressed within separate case study chapters and discusses how gender is integrated and intertwined with each narrative structure, image representation, and interactivity. Further analysis is provided in each case study as gender is addressed across several parts of each game, beginning with the female protagonist’s role as hero, her representation throughout the game (i.e. body image, attire, and weapons), and the game play experience. In conclusion, this thesis shows that the protagonist gender within a video game does affect the game in its entirety. More specifically, all three female heroines discussed in this thesis showcases stereotypes associated with the dominant sexual representation of female video game characters, as well as similar traditional feminine and masculine stereotypes associated with heroines in film and television. This provides for rather problematic representations of female heroes, alone with the games designed for them which are equally as stereotypical in their narrative, mechanics, and game play.
¿Cuándo te Veré? “When Will I See You?”
This film examines the phenomenon of a family divided by the U.S.-Mexico border. Saul, the head of the family, migrated north in search of a better life for his wife and children while they stayed behind in Mexico. Not having the documents to cross the border has resulted in being apart from his family for more than ten years. This is a story about separation, pain, and the ultimate sacrifice a family makes as a means of survival.
Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets
The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with mental illnesses. This study utilizes a chi square test to determine if a relationship exists between the three network affiliated stations, four a priori coded mental health content categories, and a rating of the overall tone using a value dimensions scale. Supplemental analyses include frequency evaluations of what has been called “people-first” versus “non-people first” language. By analyzing mental health related content at these three stations in the Las Vegas market this study aims to add heuristic value to the study of mental health reporting in broadcast news. This study will allow for additional research to further test relationships between stations, content, and tone in the Las Vegas and other news markets. Ultimately, this study provides analysis and discussion of the important role of agenda setting and framing in the news industry as it relates to the coverage of mental health related content.
Campania In-Felix (Unhappy Country)
This documentary film explores the damages produced by the illegal dumping of toxic waste in the environment and the rise in health concerns specific to the Campania region in Southern Italy. The management of waste material in the region is in the hands of the Camorra - a mafia organization with vast economic and political power. Through the narration of personal stories, the documentary reveals the broken emotional and cultural balance between the people from the region and their land.
"Time for Teletubbies": Childhood, Child Participation, and the Struggle for Meaning
The children's television program Teletubbies and its concomitant controversies are analyzed along with the media attention surrounding the program. A textual analysis is presented, including the methodologies of narrative theory, semiotics/structuralism, and poststructuralism. The context is also analyzed, using a cultural studies and historical reception approach, in order to chronicle and analyze the show's controversies and elucidate how these arguments have affected reception and interpretation of the show. Following textual and contextual analysis, a social science approach is utilized, reviewing literature and research that supports or refutes the arguments at hand. Finally, the results of a qualitative, ethnographical study are presented in order to include the child's perspectives on the show and inform the larger, cultural issues of childhood.
Theoretical and Practical Record of the Making of the Documentary Film, A Native American Dream
This textual record of the making of the social issue documentary film A Native American Dream examines theoretical and practical considerations of the filmmaker during the pre-production, production, and post-production stages. It also examines the disciplines of anthropology and ethnography in terms of modern documentary filmmaking and evaluates the film within these contexts.
Out of Order
Out of Order is a documentary film that explores the emotional and physical aspects of living with polycystic ovarian syndrome. This reproductive disorder affects between 5 and 10% of all women of reproductive age. This film features an animated, autobiographical look at director Kimberly Davis' personal experience with this condition.
The Paradox of Creativity and Business in Feature Hollywood Filmmaking: The Relationship Between Motion Picture Production and Budgeting
This study examines the relationship between movie budgeting and the creative process in Hollywood filmmaking. To understand the effects of this relationship on the creative product, several films are analyzed within the production process where conflicts between the investors and creators are observed. A case study approach is guided by theories of the production of culture, which state that creative products manufactured in the cultural industry must be analyzed in relation to their surrounds society. Findings suggest previous indicators of box office success are becoming primary influences in the filmmaking process. The study also finds that financial standards in Hollywood potentially inhibit innovation among creative participants within a limited Hollywood creative sphere.
Graciously We Receive
Graciously We Receive is an ethnographic documentary film about Hearts for Homes, a volunteer Christian outreach organization that does no-cost home repairs for low income elderly homeowners. Graciously We Receive examines the symbiotic relationships between volunteers and the homeowners, addressing the need to be needed by meeting the needs of others. Using qualitative research methods derived from the social sciences, Graciously We Receive represents an advancement in media-based research methods. with the introduction of quick cine-ethnography, which combines quick ethnography methods and grounded theory for data acquisition and analysis, Graciously We Receive applies anthropological research methods to documentary film production.
Documentary Film: I Named Her Angel
Recent political developments in the world show us that different cultures need to know and understand each other better. Even though technological developments like the Internet, satellites, cable television and conglomeration of big media entities have made mass communication more effective and faster, we cannot easily say that these developments help to bring world cultures together. As a result, mass audiences are not very much able to see what few productions do speak to these issues in a constructive manner. The main aim of this documentary film project is to serve as a small step towards helping different cultures to understand each other better. This documentary film conveys the basics of Mevlevism by following the formal gatherings of a Mevlevi den in Istanbul, Turkey. A den or tekke is a place where Islamic people gather and perform their religious activities. During these gatherings they do the sema, they pray, they listen to music, and they discuss spiritual matters. Sema is the entire ritual they perform as part of their ceremonies including listening to music, singing and chanting to attain a state of religious emotion and ecstasy or vecd. The documentary film is structured around a twelve year old girl, Elif, who is learning the basics of Mevlevism. The interviews conducted with regulars from the den explain to the audience why people are attracted to this belief system. Filming the ceremonies at the 550-year-old Mevlevi temple in Galata, Istanbul accentuates the historic background of this belief system. The Night of Reunion is the day in which Mevlevis celebrate the passing of Mevlana Celaleddin Rumi, the founder of Mevlevism and provides the climax of the film. Elif performs on that night, a very important moment in her spiritual life.
Harbor: The Act of Autobiography
This written thesis accompanies a sixteen-minute documentary video, Harbor, in which the filmmaker explores her relationship with her father who has suffered a stroke. Detailed accounts of the pre-production, production and post-production of the video allow the reader to understand the challenging and rewarding process of making an autobiographical documentary. Theoretical issues are also discussed, including the validity, criticisms, artistic nature and ethical concerns of autobiographical filmmaking. The filmmaker stresses the universality of her story, and how, despite the film's very personal nature, it is applicable for anyone who has dealt with the illness and/or disability of a parent.
Sights and Sounds of the Mysterious Side of Myself
This film is an autobiographical documentary which tells the story of the process of documenting the filmmaker's trip to his land of heritage. As his plans for his journey and film begin to go awry, he begins to question the entire process of trying to connect with nation and place.
Reality Television: Using Para-Social Relationship Theory and Economic Theory to Define the Success of Network Reality Programming
This study seeks to use a dual-theoretical approach, through the use of para-social relationship theory and economic data analysis, to explain the success of reality television since the early 2000s. This study uses both qualitative and quantitative components to understand the growth of reality television. This study includes a literature analysis of both methodologies used. Focus groups were used to seek to find a strong level of para-social interaction in viewers of reality television. Two focus groups were conducted with participants 18-35. There were a total of 16 participants who attended the focus group sessions. The information collected suggested that viewers of reality television formed para-social relationships. It appeared that female viewers were more likely to form para-social relationships than male viewers.
Margaret Dale, Adapting the Stage to the Screen: Aesthetic, Appropriation, and Intimacy in Ballet Programming for Post-War BBC Television
This thesis examines the aesthetic of ballets adapted for BBC Television by producer Margaret Dale, beginning with her entrance to the BBC's training program in 1955 and culminating with her commissioned work Houseparty, which aired in 1964. A historical and organizational framework is discussed regarding the BBC's cultural mission and view of arts programming, as well as general developmental milestones in programming contextualizing Dale's working conditions. Particular focus is placed upon the appropriation of Romantic narrative ballets and their significance in reinforcing an aristocratic and culturally divisive structure in the arts. Textual analyses consider issues of restaging, camera placement, and lighting, as well as television's intimacy and relationship to characterization in ballet narratives.
Overcapacity
Overcapacity is a self-reflexive, personal journey film that explores the filmmaker's exploration of his lifelong problem with obesity and health. The film follows his progress as he discusses his weight problem with his partner and parents as well as works with a personal trainer and doctor in an effort to affect a lifestyle change while also confronting issues that have led to and perpetuate his current health situation.
Mama D's 2 Blocks: A Documentary Film
Mama D's 2 Blocks tells the story of a neighborhood home in New Orleans that was transformed into a distribution center and used to assist residents impacted by Hurricane Katrina's devastation in 2005. Mama D stayed at her home throughout the storm and remained there until the floodwaters had subsided. After the water had drained, socially minded youth from all over the country were drawn to Mama D's home and stayed there while supporting local renewal efforts. The film documents their joining together, without electricity or running water, and assisting in the rebuilding process undertaken by Mama D and other neighborhood residents. This film captures a community in action, how it survived, and the first steps taken towards the rebuilding of New Orleans.
Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)
The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
Female Friendship Films: A Post-Feminist Examination of Representations of Women in the Fashion Industry
This thesis focuses on three fashion industry themed female friendship films: Pret-a-Porter/Ready to Wear (1994) by Robert Altman, The Devil Wears Prada (2006) by David Frankel, and The September Issue (2009) by R.J. Cutler. Female interpersonal relationships are complex – women often work to motivate, encourage and transform one another but can just as easily use tactics like intimidation, manipulation, and exploitation in order to save their own jobs and reputations. Through the lens of post-feminist theory, this thesis examines significant female interpersonal relationships in each film to illustrate how femininity is constructed and driven by consumer culture in the fashion industry themed films.
Behind the Scenes of The Steve Taylor Story: A Documentary
Behind the Scenes of The Steve Taylor Story: A Documentary is the written companion to a 39-minute documentary film entitled, The Steve Taylor Story. The film explores the controversial career of Christian musician Steve Taylor. It also chronicles the ideology of the Christian subculture in America through the hegemony of the dominant Christian culture and Steve's actions in opposition to it.
Education for Education's Sake? Exposing the Arts District of Downtown Dallas
This thesis discusses the relatively new approach of art education, by paralleling it to Marxist ideology on art. The Dallas Arts District is one example of a city where museum art education is in conflict: being adopted more vigorously by some and with less acceptance by others. In order to provide a glimpse into the museum ideology of downtown Dallas, previous schools of thought regarding the role of curators and the introduction of educators into museums will be detailed, as well as conflicts between these two factions. The following questions will be addressed: Is museum art education truly a movement which strives to infuse the American culture with a greater appreciation of art? Is there a link to overcoming Marx's key issue of class? How is the movement affecting the Dallas Arts District and to what extent is museum art education being utilized within this forum? Is the emphasis toward museum art education greater in Dallas than in other large cities across the United States, and if so, how has that affected the cities' patrons?
The Hoax
The HOAX is an examination of abusive power and lack of regulation in the homeowners' association industry; a business and quasi-government system whose key selling point is the protection of property values. The documentary follows an investigative reporter, homeowners, and HOA reform activists as they illustrate shocking evidence of financial and psychological hardships throughout Texas and Nevada. A few of these people, including the filmmaker, are the subject of adverse actions from various players in this quasi-governmental system.
My Brother’s Keeper
My Brother’s Keeper is a Documentary Film developed to explore the life of John Dillinger. It examines the legendary criminal through the memories of Frances Dillinger Thompson, his last remaining sibling. The film attempts to understand John Dillinger by exposing his intimate childhood relationship with his sister, and the burdens his actions left on her.
Snakes Alive!
On three days in March each year, the sleepy little town of Sweetwater, Texas transforms into the rattlesnake capital of the world. Snake hunters and curious tourists converge on the town of 12,000 for the Annual Sweetwater Rattlesnake Roundup. On the outside of the Nolan County Coliseum, the smell of funnel cakes and hot-dogs fills the air as vendors sell snacks and souvenirs. However the real action is inside where snakes collected from all over the state lay in piles by the thousands, waiting to be sexed, milked and ultimately killed. Through interviews and observational footage, "Snakes Alive!" explores the Sweetwater Rattlesnake Roundup, those that participate in the event, and the elements that make it an unabashed West Texas tradition.
The Impact of Ownership, Regulation Issues and Technology Adoption on the Introduction of Digital Terrestrial Television: A Comparison of the United States and Mainland China
This study compares the impact of media ownership, regulation and policy, and technology adoption on the introduction of digital terrestrial television in the United States and Mainland China. Through the use of a case study approach, a qualitative and quantitative examination is given. The results indicate that private group ownership throughout the U.S. digital terrestrial television industry and state ownership in China's television industry lead to the different paths to digital transition. Both governments, however, are deeply involved in respective digital initiatives and play an important role in the implementation from analog to digital. The technical standard adoption in the two countries places the underpinning for the future development of digital television (DTV), which also results in China lagging behind the United States by almost ten years. The differences of technological environments in households and income among consumers in the two countries further predict the intention to DTV adoption.
True Bromance: Representation of Masculinity and Heteronormative Dominance in the Bromantic Comedy
This project explores the representation of white, American masculinity within the Hollywood bromantic comedy cycle. By analyzing three interrelated components (close homosociality, infantilization, and relationship to patriarchy) of the model of masculinity perpetuated by this cycle of films, this study reveals the hegemonic motives therein. Despite the representation of a masculinity nervously questioning its position within the romantic comedy narrative and the broader patriarchal structure, the results of this representation are, ultimately, regressive and reactionary. Cultural gains made concerning gender, sexuality, and race are doubled back upon in a cycle of films that appeal to regressive modes of misogyny, homophobia, and racism still present in Hollywood filmmaking, and the hegemony of white, patriarchal heteronormativity is rigorously maintained.
Disturbing the Peace
Disturbing the Peace is a short, 16mm sync-sound fiction film. Alone one stormy night, a woman must contend with an intruder breaking into her home. The intruder turns out to be a teenage boy. He claims to have broken in only to retrieve a family heirloom he hid there when he and his parents lived in the same house years ago. When the boy finds the heirloom, the woman begins to believe his story, and soon realizes he doesn't have a good home life. The boy asks permission to stay until the storm breaks. She agrees. Should the boy be trusted, or is he telling one lie after another? The police arrive to witness the outcome of the story.
Chinese Leftist Urban Films of the 1930s
This thesis explores the films produced by leftist filmmakers of the 1930s which reflect the contemporary urban life in Shanghai.
Into the Canyons
Into the Canyons is a documentary short that provides an intimate portrait of two volunteer Wilderness Rangers working and living in Zion National Park in Utah for a summer. Sarah dreams of being a Park Ranger for the National Park Service, but must wait till she earns US citizenship. Working in an office, Allen wants a change in lifestyle. Together they explore the Wilderness and learn what it means to be a Park Ranger.
No Way Out: A Historical Documentary
No Way Out: A Historical Documentary is the written companion to a forty-minute documentary film entitled "No Way Out". The film deals with a 1974 inmate standoff at a prison in Huntsville, Texas known as the Carrasco Incident. The film examines the prison takeover through the eyes of those who lived through it. Composed of five interviews, "No Way Out" is a compilation of various points of view ranging from former hostages, members of the press, and law enforcement. The written companion for this piece discusses the three phases of the production for this film. These chapters are designed to share with the reader the various intricacies of documentary filmmaking. The thesis also explores theoretical issues concerning collective memory, coping behavior, and the ethics of historical documentary filmmaking.
Side By Side: Reinventing Mother/Daughter Relationships
Beginning with mother/daughter film classics such as Stella Dallas (1937) and Mildred Pierce (1945), and moving to consider recent mother/daughter texts, Anywhere But Here (1999) and "Gilmore Girls" (2000 -), this thesis, in both its written and visual components, examines the multiple and often contradictory ways in which mothers and daughters have been represented in popular culture. Challenging the discourses that singularly stress struggle and separation, this research highlights representations that emphasize mother/daughter connection, and examines how such identification empowers mothers and daughters. This project is guided by cultural studies and feminist film theories. The first two chapters outline past and present paradigms of mothers and daughters respectively; the third chapter examines the goals and findings of the visual component.
The making of the documentary film Women in Red.
Though the remnants of a stereotype created over two millennia ago still thrive in American popular culture today, redheaded women are enjoying a more positive role in society than they have ever seen before. Women in Red explores the experience of the redheaded woman in America today by examining how the stereotypes have affected a small group of them, how these women relate to the stereotypes, and why, given the verisimilitude of the stereotype, a non-redheaded woman would embrace such an identity with the simple act of dying her hair red. This is the story behind the experience that is Women in Red.
Kwan Kong Temple in Taipei
The video decribes a Chinese temple, Kwan Kong temple. This documentary follows the ceremony of this temple. We will watch the interaction between the worshipers and their God. The accompanying paper reports on the production background, preproduction process, and includes discussion of the problems encountered from production through postproduction stages.
Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?
Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a part of curriculum convergence. The results indicated a use of this method among institutions involved in curriculum convergence.
Tinkering with Taste: NBC's Prime Time Television Programming 1978-1986
The thesis explores how Grant Tinker's philosophy of quality programming grew into a working ideology which would serve as the basis for its rise from last place to first place in ratings and profits from 1978 to 1986. This thesis paper explores the prime time history of NBC from 1978 to 1986. The network is examined in terms of its programming history, its economic situation, and the men who presided over the entity, all within the time frame listed above. The thesis focuses on the strategies and philosophies of the three men crucial to the direction the network took during the above time frame: Fred Silverman, President of the network from 1978 to 1981, Grant Tinker, Chairman from 1981 to 1986, and Brandon Tartikoff, Programming Chief from 1980 to 1991.
Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio
This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader in broadcasting live streaming sports video. MLBAM expanded its online streaming video to mobile phones and iPad, further expanding the distribution of its content. This research compared MLBAM revenue to traditional broadcast revenue while analyzing the online division's role in promoting the MLB brand. This case study concluded that while MLBAM had made a number of groundbreaking developments, the league could still improve its use of embedded, shared video clips, archived footage and international marketing in order to further extend the brand equity of the MLB, its thirty individual brands and its media product portfolio.
Transforming the Predator: Representations of the Child Sexual Abuser in 21st Century American Visual Media
This thesis examines the ways American visual media -television and mainstream/independent cinema- has presented the narrative of child sexual abuse since the beginning of the 21st century. Due to the rise of the counterculture movement and the sexual revolution of the 1960s, a discourse for talking about child sexuality was created. By providing an opportunity to discuss children and sex, for the first time cultural products could deal overtly with child sexual abuse, rather than connotatively. In response to this new discourse, conservative ideals about child sexuality proliferated in the 1970s and 1980s that attempted to return the child to a world of purity and asexuality with all threats to this purity being monstrous. The examples discussed in this thesis highlight the ways that contemporary American visual media has responded to three decades of obsession that created a "master narrative" of child sexual abuse - something that continues to play a significant role in society.
Iranian Access Television of Dallas: Cultural Issues, Preservation, and Community Formation
This study focused on the televisual and cultural practices of Iranians via public access television in Dallas, Texas. It includes analysis of format and content. It combines demographic, structural, and statistical information with a culturalist and interpretive viewpoint in examining the efforts of Iranians, via access television programs, in preserving their culture and the formation of a coherent and active community in the Dallas/Fort Worth Metroplex.
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