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open access

Tinkering with Taste: NBC's Prime Time Television Programming 1978-1986

Description: The thesis explores how Grant Tinker's philosophy of quality programming grew into a working ideology which would serve as the basis for its rise from last place to first place in ratings and profits from 1978 to 1986. This thesis paper explores the prime time history of NBC from 1978 to 1986. The network is examined in terms of its programming history, its economic situation, and the men who presided over the entity, all within the time frame listed above. The thesis focuses on the strategies … more
Date: December 1997
Creator: Hunt, Randall M.
Item Type: Refine your search to only Thesis or Dissertation
open access

Two for One, One for Two

Description: The film is about three young Korean-American adults who have adapted to American society while retaining certain aspects of Korean culture in their lives. To expose their intermingled behaviors and concepts, the film combines the observational format of a documentary with an information style employing family photos, home movie recordings, and interviews with the three subjects and their families. An accompanying production report describes the research process, pre-production, production, and… more
Date: May 1996
Creator: Choi, Ho-Kyung
Item Type: Refine your search to only Thesis or Dissertation
open access

Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

Description: The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
Date: December 1995
Creator: Ford, Conny (Conny M.)
Item Type: Refine your search to only Thesis or Dissertation
open access

The Hoax

Description: The HOAX is an examination of abusive power and lack of regulation in the homeowners' association industry; a business and quasi-government system whose key selling point is the protection of property values. The documentary follows an investigative reporter, homeowners, and HOA reform activists as they illustrate shocking evidence of financial and psychological hardships throughout Texas and Nevada. A few of these people, including the filmmaker, are the subject of adverse actions from various… more
Date: May 2013
Creator: Gray, Rodney
Item Type: Refine your search to only Thesis or Dissertation
open access

Down, Set, Like? A Study of Social Networking and Sports Fandom

Description: Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distr… more
Date: May 2013
Creator: Otteson, Gabe
Item Type: Refine your search to only Thesis or Dissertation
open access

Classless: on Being Middle Class in America

Description: Classless: On Being Middle Class in America is a documentary film that explores what it means to be middle class in America. The film combines personal narrative, folksy reporting, and comedy as the film's director— Joe Brown, tries to reconcile his own status anxiety with everyday understandings of social class. Classless takes the form of a journey; the film travels through the American South, Northeast, and the Mountain West while trying to get at the heart of our middle class American Dream… more
Date: May 2013
Creator: Brown, Joseph V.
Item Type: Refine your search to only Thesis or Dissertation
open access

Out of Order

Description: Out of Order is a documentary film that explores the emotional and physical aspects of living with polycystic ovarian syndrome. This reproductive disorder affects between 5 and 10% of all women of reproductive age. This film features an animated, autobiographical look at director Kimberly Davis' personal experience with this condition.
Date: May 2013
Creator: Davis, Kimberly D.
Item Type: Refine your search to only Thesis or Dissertation
open access

Noisefold

Description: This documentary film follows the group NoiseFold as they rehearse and perform their unique style of interactive video art before an enthusiastic audience. Originally hailing from the vibrant art community in Santa Fe, New Mexico, founders David Stout and Cory Metcalf return home to prepare for a special performance along with the addition of collaborator and cellist, Frances-Marie Uitti. Shot in black and white, the film aesthetically borrows from early cinema and incorporates a blend of cin… more
Date: December 2012
Creator: Lewis, Robert
Item Type: Refine your search to only Thesis or Dissertation
open access

Teacher Perceptions of the Flipped Classroom: Using Video Lectures Online to Replace Traditional In-class Lectures

Description: Advancements in media technologies have resulted in increased student usage causing teachers to struggle to be able to engage and hold student’s interest in a typical classroom. As students’ needs change, the field of education changes. One strategy that is gaining in popularity among teachers is the implementation of the “flipped classroom” also known as the “inverted classroom” or “reverse instruction” - a method incorporates technology to “flip” or “reverse” what is typically done in class … more
Date: August 2012
Creator: Snowden, Kelly E.
Item Type: Refine your search to only Thesis or Dissertation
open access

Blood Brothers

Description: Blood Brothers as a media project works as a diptych. There are two – seemingly identical – pieces of the project that must both be experienced to understand the project as a whole. The first piece of the project is the linear documentary. This part captures the experience as it exists in the past. It exists as a master copy of the original story of mine and my foster brother’s relationship. This version of the story will always exist in the past. The second part is the live-cinema documentary … more
Date: August 2012
Creator: Quam, Jonathon David
Item Type: Refine your search to only Thesis or Dissertation
open access

Provincial Heroism: Hunanese Audiences and Sylvester Stallone

Description: The thesis focuses on analyzing and discussing Hunanese audience members’ receptions of three of his films – Rocky IV (1985), Cliffhanger (1993) and The Expendables (2010) to reveal the audiences’ motivations of admiring him and his movies. The analysis is based on Hunanese male characteristics because Hunanese culture is a male centric culture. In the Rocky IV film, Hunanese fans like his manhood, nature of soldier, and determination. In the response to Cliffhanger, some audience members appre… more
Date: August 2012
Creator: Kuang, Jun
Item Type: Refine your search to only Thesis or Dissertation
open access

Piracy on the Ground: How Informal Media Distribution and Access Influences Cultures in Contemporary Hanoi, Viet Nam

Description: This thesis explores how pirate cultures and “informal” distribution circuits operate on the ground level and integrate global media texts (mainly Hollywood films) into a small section of the local everyday society of Hanoi, Viet Nam. Situating the pirate stores and its components as active and central, this thesis will examine the physical flow of media through these store sites. In addition, by exploring the interactions between media texts, store owners and workers, customers, and the store’… more
Date: August 2012
Creator: Tran, Anthony
Item Type: Refine your search to only Thesis or Dissertation
open access

Performance Rights in Sound Recordings: the Impact of the Performance Rights Act on Radio, Records, and Performing Artists

Description: The original works of copyright holders included tangible creations, as music written on a page, thereby, extending copyright protection to songwriters and music publishers. Until 1995, absent from U.S. copyright law was protection for copyright owners of intangible sound recordings. the Performance Rights Act (PRA) seeks to amend the US copyright law in order to grant copyright holders of sound recordings the right to performance royalties from terrestrial broadcast radio. If passed, the le… more
Date: May 2012
Creator: Wright-Harmon, Joy
Item Type: Refine your search to only Thesis or Dissertation
open access

My Land, My Life

Description: My Land, My Life is a documentary film about the woman, Jo Angela Lamb, who lives and works on Frying Pan Ranch in Texas Panhandle. the film explores the complexity of a ranch woman's experience that breaks the spell of the stereotyped image of American cowgirls. It also reflects on women ranchers’ relationship with their family members and their relationship with the land.
Date: May 2012
Creator: Zhang, Mingyun
Item Type: Refine your search to only Thesis or Dissertation
open access

Jiggs

Description: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Date: May 2012
Creator: Sosa, Mario
Item Type: Refine your search to only Thesis or Dissertation
open access

Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss

Description: Touchscreen technology is on the rise as the new standard in smartphone design. But, the usability of touchscreen is hindered for consumers that lack the physical ability to navigate such devices. Two focus groups were conducted in order to identify specific uses and gratifications that people with visual impairments had when using mobile phones. Additional questions were presented to the participants to determine if touchscreen technology limited access to communication and entertainment. The … more
Date: May 2012
Creator: Bradley, Sapora L.
Item Type: Refine your search to only Thesis or Dissertation
open access

Graciously We Receive

Description: Graciously We Receive is an ethnographic documentary film about Hearts for Homes, a volunteer Christian outreach organization that does no-cost home repairs for low income elderly homeowners. Graciously We Receive examines the symbiotic relationships between volunteers and the homeowners, addressing the need to be needed by meeting the needs of others. Using qualitative research methods derived from the social sciences, Graciously We Receive represents an advancement in media-based research me… more
Date: May 2012
Creator: Dent, J. Fredrick
Item Type: Refine your search to only Thesis or Dissertation
open access

Social Networking: the Benefits of Twitter for Music Fans and Consumers

Description: Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured.… more
Date: May 2012
Creator: Perrilliat, Jessica A.
Item Type: Refine your search to only Thesis or Dissertation
open access

Live From New York and Straight to Washington: an Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live

Description: This thesis examines if and how the Internet viewers of Saturday Night Live skits were influenced by the video skits. the viewers’ online comments were read, categorized and analyzed for content to explore and discuss how the viewers “read” the text of the online video skits. Each video in which candidates John McCain, Sarah Palin, Hillary Clinton and Barack Obama appeared is summarized and analyzed through viewers’ comments. a sample of skits including actors’ portrayals of McCain, Palin, Cli… more
Date: May 2012
Creator: Miller, Paige Thomason
Item Type: Refine your search to only Thesis or Dissertation
open access

Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the … more
Date: May 2012
Creator: Nicholson, Danielle Marie
Item Type: Refine your search to only Thesis or Dissertation
open access

Rehlet Iraqi (An Iraqi Journey)

Description: Rehlet Iraqi was created to depict an Iraqi refugee family’s struggle after fleeing war-torn Iraq. Their struggle is highlighted with hope and high expectations for a better life within the United States. This film emphasizes the toll that emigration has on the life of a family before and after their arrival to Grand Rapids, Michigan.
Date: August 2011
Creator: Wahbeh, Fadi
Item Type: Refine your search to only Thesis or Dissertation
open access

Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Description: This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S… more
Date: December 2011
Creator: Yepez, Jennifer
Item Type: Refine your search to only Thesis or Dissertation
open access

The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America

Description: The cultural and popular media landscape of the United States of America changed after the Civil-Rights movement of the 1960s. The word “Nigger” was changed during that same period of American history. There are several authors and a comic that helped change this word during the 1960s. The post Civil-Rights American has a different experience and understanding with this word than those born before 1970. This work triangulates the current cultural location of the word “Nigger,” “nigga,” and “the… more
Date: December 2011
Creator: Bell, Adrian Shane
Item Type: Refine your search to only Thesis or Dissertation
open access

Attracted to the Medium: An Analysis of Social Behaviors, Advertising, and Youth Culture in the Emerging Mobile Era

Description: This thesis is a reception study that examines potential reasons why the adolescent to college aged demographic of youth culture is embracing communicative and informational mobility. The project attests that the move to mobility is motivated by two major factors, the attraction of being an early adopter of technology and the way social behaviors are made attractive in mobile marketing. Chapter 1 explores the importance of these social behaviors, as they are very much intertwined and contribute… more
Date: August 2011
Creator: Battin, Justin M.
Item Type: Refine your search to only Thesis or Dissertation
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