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  Access Rights: Public
  Partner: UNT Libraries
 Department: School of Merchandising and Hospitality Management
 Collection: UNT Theses and Dissertations
Managerial Attitudes Toward Business Regulation: the Arlington Smoking Ordinance

Managerial Attitudes Toward Business Regulation: the Arlington Smoking Ordinance

Date: August 1996
Creator: Lindly, Ronald B. (Ronald Brian)
Description: The purpose of this study was to determine if there is a difference in opinion between chain and franchise restaurant managers and independent owner/operators toward the effects of a smoking ordinance. Results of this study showed a significant statistical difference between restaurateur groups toward the perception of economic effects.
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A Comparison of Nutrition Topics and Teaching Methods in Hospitality Management Programs in the United States and International Schools

A Comparison of Nutrition Topics and Teaching Methods in Hospitality Management Programs in the United States and International Schools

Date: August 1997
Creator: Chen, Fei, 1965-
Description: One hundred forty-nine hospitality and culinary programs located in the U.S. and 49 hospitality and culinary programs located in other countries were examined to identify the differences of nutrition topics taught and teaching methods/resources used in undergraduate hospitality management and culinary programs.
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Assessment of Essential Competencies in the Hospitality Industry

Assessment of Essential Competencies in the Hospitality Industry

Date: August 1994
Creator: Ole-Sein, Kone
Description: The hospitality industry in recent years has become intensely competitive. Better communication between industry professionals and educators is important for university programs to provide relevant learning experiences for students. The purpose of this study was to determine competencies that hotel and restaurant professionals deem necessary for the success of graduates in the industry. Thirty supervisors of hotel and restaurant management majors who graduated from the University of North Texas from 1990 through 1992 responded to the research questionnaire. The supervisors were given 36 competencies and asked to rate their level of importance. Percentages were used to identify the most important competencies. The skills most frequently identified as important by the industry professionals surveyed were leadership skills, professional ethics, personnel management, and understanding the different laws that affect hospitality operations and management.
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The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

Date: August 1995
Creator: Kniatt, Nancy L. (Nancy Louise)
Description: This study investigated demographic characteristics of 240 Chamber of Commerce members in terms of their expectations for customer service in hotels. Subjects reported their age, gender, marital status, race, educational level, income level and ethnicity, and completed a 26-item questionnaire which measured expectations for customer service. Principal components analysis was used to reduce the 26 items to five dimensions of service quality, and multivariate analysis of variance was used to evaluate the effect of the demographic variables on those dimensions. Gender of the customer was found to have a significant effect on the combined dimensions of service quality; other variables were not significant.
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Service Quality and the Small Apparel Speciality Store : Perceptions of Female Consumers

Service Quality and the Small Apparel Speciality Store : Perceptions of Female Consumers

Date: December 1995
Creator: Knight, Delores Kay
Description: Service quality defined by the customer is an important element in satisfying customers and may determine retail survival. The SERVQUAL instrument measured desired and minimum expectations and perceptions of service quality in a small apparel specialty store. Factor analysis with varimax rotation resulted in three dimensions of service quality for both desired and minimum levels of expectations and perceptions: (a) Personal Attention, (b) Reliability, and (c) Tangibles. Regression analyses determined the relationship between overall service quality (OSQ) and various predictor variables. Based on gap scores between desired expectations and perceptions, the Personal Attention and Tangibles dimensions were significant in predicting OSQ. SERVQUAL is a managerial tool that small apparel retailers may use to improve service quality.
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Characteristics of Four-Year Baccalaureate Hotel, Restaurant and Institutional Management Programs

Characteristics of Four-Year Baccalaureate Hotel, Restaurant and Institutional Management Programs

Date: August 1996
Creator: Kirby, Allison D. (Allison Dawn)
Description: The research questions of this study were to determine the specific hotel, restaurant and institutional management courses offered as required and elective courses, to determine which hospitality management courses were taught by faculty members in the hospitality management program versus being taught by faculty in other programs, to determine the teaching methods used to present hospitality curriculum, and to determine the distance learning methods currently used.
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A Survey of Two-Year And Four-Year Hospitality Management Programs To Describe Characteristics of Hotel Front Office Management Courses

A Survey of Two-Year And Four-Year Hospitality Management Programs To Describe Characteristics of Hotel Front Office Management Courses

Date: December 1993
Creator: Chiang, Rhu-rong
Description: This study focused on the hotel front office management course and how this course and related topics were taught in hospitality management programs. The results of the study can guide faculty in developing and expanding the hotel front office management course, related textbooks and teaching resources to best prepare students to meet the future needs of the lodging industry.
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Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Date: December 2010
Creator: Garnett, Rebecca
Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.
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Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture

Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture

Date: August 2010
Creator: Koo, Wanmo
Description: Mobile phone usage has grown rapidly and is widely used as an advertising channel. Both short message service (SMS) and multimedia messaging service (MMS) are typically used for mobile advertising. The goals of this study are to examine the determinants of attitudes toward mobile advertising in an apparel context and subsequent impact on behavior intention and to investigate the effects of modality and culture on attitudes toward apparel mobile advertising. Results indicate that entertainment, informativeness, irritation, and credibility are determinants of attitudes toward apparel mobile advertising, and attitudes can explain behavioral intention at least in part. Perceived entertainment is different between SMS and MMS apparel mobile advertising, and perceived entertainment, informativeness, irritation, and credibility are different between U.S. and Korea participants.
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Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Date: May 2010
Creator: Stevenson, Jackie M.
Description: The purpose of this study was to develop a test blue-print for a hospitality management capstone course to measure programmatic student learning outcomes. A total of 50 hospitality industry professionals and hospitality management faculty were interviewed through focus group discussions, and a post-focus group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint was developed from the weighted proportions determined by this study and a process by which other educational institutions could follow to establish a consistent and accurate evaluation method for a capstone course was described.
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You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students.

You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students.

Date: May 2010
Creator: Angelo, Davette
Description: The purpose of this study was twofold. First, the study compared fashion personality characteristics and shopping behaviors of African-American and Caucasian-American college students. Secondly, this study examined characteristics of leadership in general, and fashion leadership specifically, on fashion personality characteristics. The fashion personality characteristics studied included fashion leadership, fashion involvement, shopping enjoyment, and fashion consciousness. The participants consisted of 268 African Americans and 239 Caucasian Americans from two universities in the United States. Ethnicity was found to be an influence on fashion personality characteristics and shopping behaviors in this study. African Americans in the sample were found to have higher levels of fashion personality characteristics and shopping behaviors than Caucasian Americans. Fashion leadership was found to be positively related to general leadership, fashion involvement, shopping enjoyment and fashion consciousness. General leadership was found to be positively related to fashion involvement, shopping enjoyment, fashion consciousness, academic classification level. However, there was no significant difference found between general leadership and age.
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Impacts of Blogging Motivation and Flow on Blogging Behavior

Impacts of Blogging Motivation and Flow on Blogging Behavior

Date: August 2009
Creator: Park, Boram
Description: With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational blogging behavior. Analyzing data (n = 432) from a southwestern university, results reveal the critical dimensions of motivations, behaviors, and flow in blogging. Upon extending Hoffman and Novak's (1996) flow model, 14 out of 26 hypotheses were confirmed regarding the significant impacts of blogging motivations and flow on blogging behaviors. The findings revealed that the desire for information, enjoyment, and loyalty are the primary drivers for experiential blogging behavior. Specifically, information-seeking is the decisive motivation to urge experiential and e-shopping behavior concurrently. This study shows that indulgence and telepresence in flow might play pivotal mediating roles to promote the goal-oriented e-shopping behavior resulting enjoyment and loyalty-seeking motivations.
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Taiwanese Cruisers in North America: An Empirical Analysis of Their Motivations, Involvement, and Satisfaction

Taiwanese Cruisers in North America: An Empirical Analysis of Their Motivations, Involvement, and Satisfaction

Date: August 2009
Creator: Huang, Taiyi
Description: Cruise travel has become very popular worldwide. The North American cruise market is the world's biggest. Asian countries are among the fastest-growing outbound market for cruise travel. The Taiwanese cruise market has grown substantially. However, few research studies have examined Taiwanese travelers' motivation to experience a cruise vacation, and their satisfaction with the experience. Primary data was collected from a convenience sample of Taiwanese tourists who had been on North American cruise tours. Survey respondents were first time cruisers, over 40 years old, married, and had a Bachelor's degree, or higher. Push and pull motivational factors were identified. Respondents were influenced by recommendations from media and people. Respondents were satisfied with tangibles, cleanliness, food choices and selection, and responsiveness of staff. An overwhelming majority of cruisers would re-visit and recommend this trip. Implications for researchers and practitioners are suggested.
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Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand.

Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand.

Date: May 2009
Creator: Siri, Raktida
Description: The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated to visit the Bangkok area by both push and pull factors. Family and/or friends and the Internet were considered as important sources in trip decision making. Indian tourists were generally satisfied with the Bangkok area's attributes. They also showed the desire to revisit and recommend Bangkok and Thailand as travel destinations.
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Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.

Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.

Date: December 2008
Creator: Umberson, Kirsten
Description: By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged measurement: individual attitudes, subjective norms, and perceived behavioral control. Individual attitudes were gauged on three dimensions which included environmental attitudes, demographic patterns, and environmentally friendly apparel purchase intentions. Subjective norms involve social pressure to engage in eco-friendly behavior, perceived individual environmental impact, and desire for uniqueness in dress. Finally, perceived behavioral control was studied through previous environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel. The results revealed that individual environmental attitudes, social pressure to behave environmentally friendly, perceived individual environmental impact, desire for uniqueness in dress, past environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel all have an impact on intentions to purchase environmentally friendly apparel. The variable with the strongest relationship to intentions was social pressure. A demographic profile ...
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The Impact of Career Motivation and Polychronicity on Job Satisfaction and Turnover Intention among Hotel Industry Employees

The Impact of Career Motivation and Polychronicity on Job Satisfaction and Turnover Intention among Hotel Industry Employees

Date: August 2008
Creator: Jang, Jichul
Description: Employee turnover has been one of the most serious issues facing the hotel industry for many years. Both researchers and practitioners have devoted considerable time and effort to better understand and indentify ways to decrease employee turnover. The purpose of this study was to examine the impact of individual differences focusing on career motivation and polychronicity on job satisfaction and its influence on employee turnover intention in the hotel industry. This study surveyed 609 non-supervisory employees working at two Dallas hotels. Respondents provided information regarding career motivations, polychronicity, job satisfaction, and turnover intention. Career motivations were significantly related to employee job satisfaction which impacted employee turnover intention. This finding can be useful to hotel companies and their managers when attempting to understand employee motivation.
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The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling

The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling

Date: August 2006
Creator: Jeon, Sua
Description: The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behaviors, and demographic characteristics. Using multiple regression analyses to test the hypothesized relationships, shopping motivations and shopping attitudes were significantly related to online auction behaviors. Understanding the relationships is beneficial for companies that seek to retain customers and increase their sales through online auction.
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Customer Perceptions of Fairness in Hotel Revenue Management.

Customer Perceptions of Fairness in Hotel Revenue Management.

Date: December 2005
Creator: Sanghavi, Punit
Description: The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.
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Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products

Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products

Date: May 2005
Creator: Wilbanks, Jennifer Kay
Description: A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However, there is limited research regarding the effectiveness of these strategies. The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool for delineating consumer markets, these segmentations were not significant determinates of consumers' preference for elements of the lifestyle construct. Retailers and manufacturers are not simply creating home furnishing collections that target the needs of specific psychographic segment, but rather creating lifestyles being aspired to obtain. Although respondents scored the attitude variables neutral, the current market environment offers many examples of successfully home furnishing implementations of the lifestyle concept. These success stories coupled with additional findings indicate consumers' positive response to lifestyle merchandising.
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The impact of U.S. quick service on the health and patronage of Chinese urban consumers.

The impact of U.S. quick service on the health and patronage of Chinese urban consumers.

Date: August 2003
Creator: Zhang, Jiaoyan
Description: Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and their knowledge about the nutritional value that U.S. quick service food can provide. This study revealed that Chinese consumers' perceptions and knowledge about U.S. quick service impacts their patronage. Additionally, the study determined correlation between consumer patronage and reported health status as well as consumers' length of patronage negative influence on their health status. The results of this study will help U.S. quick service restaurants in educating consumers on nutrition and improving the menus.
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A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Date: August 2002
Creator: Sanchez, Marissa R.
Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.
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Supply chain relationships in apparel retail product development.

Supply chain relationships in apparel retail product development.

Date: May 2002
Creator: Lee, Daton
Description: The purpose of this study was to investigate supply chain relationships within the apparel retail product development process under a single site case study setting. Relationship determinants (i.e. drivers, facilitators and barriers) that facilitated or impeded the degree of collaborative efforts between the retailer and the supply chain members were identified. As the retailer integrated its product development process with its suppliers, a triangular relationship was formed between the retailer, the overseas manufacturers, and the designated suppliers. The study found that the retailer sought operational efficiency in its business relationships with supply chain members, but continued to seek long-term commitment in these relationships to establish a virtual vertical company.
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Consumers' Behavioral Intentions Regarding Online Shopping

Consumers' Behavioral Intentions Regarding Online Shopping

Date: August 2000
Creator: Kumar, Shefali
Description: This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
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Strategic Alliance Between a Bed & Breakfast Inn and a Restaurateur: Impact on Net Income of the Bed & Breakfast Inn

Strategic Alliance Between a Bed & Breakfast Inn and a Restaurateur: Impact on Net Income of the Bed & Breakfast Inn

Date: August 2000
Creator: Filler, Eunice Jeraldine
Description: This study was conducted to investigate the impact of restaurant facilities, belonging to a B&B and leased to a professional restaurateur, upon the revenue of the B&B. This study assessed the physical demands placed on the B&B operator by an on-premises restaurant. Lack of sufficient data precluded proving the premise that an on-premises restaurant leased to a restaurateur would increase the income of the B&B without placing undue physical demands on the B&B operator. However, many contributing factors support the importance of a B&B having an on-premises restaurant that is leased to a professional restaurateur.
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