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Mr. Hassell: The TV Engineer: This thesis project is about a television engineer in the Department of Radio, Television and Film at the University of North Texas. This project records the engineer's activities in the Department and interviews him about his career path. An accompanying written production report describes the pre-production, production and post-production processes of this project.
India Vaale in the United States: This documentary reveals the thoughts and feelings of seven Indian students at the University of North Texas, Denton, Texas. It portrays that better material comforts in the U.S. condition the decision of Indian students in not returning to India even after the completion of their studies. It also shows their feelings of nostalgia for the social and cultural milieu of their home country, India. For this project 18 Indian students at the University of North Texas were interviewed and seven of them became part of the final documentary.
Twitter and Radio News: A Dallas-Fort Worth Case Study: This study of radio news stations adds to the field of Twitter research into broadcasters' use of this social media microblogging platform; previous research has predominantly focused on television. This case study, based on a survey with numerous open-ended questions completed in face-to-face interviews, begins to fill in data on how Twitter is being used in major market radio station newsrooms. Limited in scope, this exploratory study used answers from seven members of two radio newsrooms in trying to find out if there were stated goals for tweets; if separate, unique content was being tweeted or was content tied to the stations' on-air product; how tweets seek to increase station listenership and/or increase station website traffic; what were the most frequently tweeted topics; what hyperlinks were included in tweets for internal or external web content; and were tweets personal and/or opinionated, or kept more professional with just factual material. From a strategic management theory standpoint, there is neither a stated plan nor goals sought with these newsrooms' use of Twitter. Unique tweet content includes sending out photos which add visuals to the pictureless world of radio news and live-tweeting of ongoing news events, while complementary content is promotional to push audience members to on-air or website products. There are no analytics in place to try to determine whether the stations' listenership or web traffic increases based on tweets. Promotional teases of upcoming on-air guest interviews or news content and/or web content are the most frequently tweeted topics. Hashtags rather than hyperlinks are more often included in the stations' tweets. News personnel stay away from expressing opinions, or being too personal in tweets, but remain more objective and professional by sticking to facts which is in step with the traditional role of journalists.
Female Friendship Films: A Post-Feminist Examination of Representations of Women in the Fashion Industry: This thesis focuses on three fashion industry themed female friendship films: Pret-a-Porter/Ready to Wear (1994) by Robert Altman, The Devil Wears Prada (2006) by David Frankel, and The September Issue (2009) by R.J. Cutler. Female interpersonal relationships are complex – women often work to motivate, encourage and transform one another but can just as easily use tactics like intimidation, manipulation, and exploitation in order to save their own jobs and reputations. Through the lens of post-feminist theory, this thesis examines significant female interpersonal relationships in each film to illustrate how femininity is constructed and driven by consumer culture in the fashion industry themed films.
The Best Medicine: The Best Medicine is an animated documentary that explores the true stories behind the live performances of stand-up comedians. The film juxtaposes live stand-up performances with candid interview footage combined with animation and illustration. Three subjects– Michael Burd, Casey Stoddard, and Jacob Kubon– discuss alcoholism, childhood abuse, and sexual anxiety, respectively. Their candid, intimate interviews reveal personal information, creating a new context with which to understand live stand-up comedy performance. This illustrates themes of finding humor in dark or painful circumstances and the cathartic nature writing and performance.
On the Fence: Living the vast majority of my life in an area that celebrates diversity but thrives because of illegal cross-border activities (undocumented workers, drug imports) at times the distance between the United States and Mexico is in fact as thin as the width of a fence. Though it is typical for a filmmaker to hope to present a unique take on a subject, given how I have seen the topics of immigration and the perspective of the purpose of homeland security portray, I am confident that there is an opportunity to show these issues in a more personal, less aggressive light with the use of first person accounts instead of a dependence on the most violent aspects of these topics. The main subject will give character to this agency by blurring the lines of his life as an agent and as a citizen.
My Brother’s Keeper: My Brother’s Keeper is a Documentary Film developed to explore the life of John Dillinger. It examines the legendary criminal through the memories of Frances Dillinger Thompson, his last remaining sibling. The film attempts to understand John Dillinger by exposing his intimate childhood relationship with his sister, and the burdens his actions left on her.
"Miss Kathy": Miss Kathy is a documentary film that tells the story of Kathy Griffin-Grinan, a lead recovery coach for prostitution and human trafficking with the Harris County Sheriff’s Office. Her non-profit organization —We’ve Been There, Done That – works in conjunction with law-enforcement to offer the survivors of prostitution a chance at rehabilitation. With endless enthusiasm, she mentors survivors as they struggle to escape a destructive lifestyle. This film also explores the relationship between human trafficking and prostitution, while addressing issues of victimization and exploitation.
The Reverend Carl D. McIntire v. the Fairness Doctrine: This study explored the development of the Federal Communications Commission's Fairness Doctrine policy from its beginnings in the 1920's until the FCC eliminated most of its requirements in 1987. The chapters discuss the Reverend Carl D. McIntire's battle with the FCC concerning the policy's impact on free speech in broadcasting. McIntire lost his battle with the FCC and became the first broadcaster to lose his license for Fairness Doctrine violations. The problem in this study focused on the difficulty of reconciling government regulation of broadcasting with the rights of licensees to speak freely and be heard by their listeners. The study concluded that today the FCC advocates First Amendment protection for broadcasters but it remains questionable whether present policy will continue.
The Vivarium Program: An Ethnographic Video Documentary Exploring the Role of the Visual Anthropologist and the Subject at the Open School in Los Angeles: This is a reflexive documentary on the Open School in Los Angeles, an elementary school which is a field research site for Apple Computer, Inc. This videotape explores filmmaker/subject relationships, media perception by children, and issues of representation. An accompanying production book describes the grantwriting process, the pre-production, production, and post-production stages, as well as theoretical implications of the documentary.
Independent Feature Filmmaking: the Historical Development of Current Methods: The historical development of independent filmmaking has led to a situation in which an independent filmmaker must do two important things to achieve distribution and success. The filmmaker should continue study and mastery of the skills and methodologies needed in development, pre-production, production, post-production, and distribution. These skills and methods help the filmmaker to produce a quality film. The most important thing the filmmaker can do is to see that the film conforms to the Hollywood narrative standard. This standard is ingrained in a majority of the audience and deviation usually meets resistance. The standard not only includes story structure, but the use of name actors and some elements of physical action.
Kicking All Odds: The Middle East conflicts between Palestine and Israel are long-term, ongoing and wide-ranging. Kicking All Odds is an observational documentary that explores women football players from Palestine – both Christian and Muslim girls – who play together and forge a team despite all the hardships they face.
The Ocean in Between: Centered on the universal search for home, The Ocean in Between is an autobiographical documentary about my bicultural identity and sense of guilt as a first generation Italian emigrant daughter. As I embark on a journey between Italy and the United States, I attempt to reconcile my American aspirations with my Italian roots. Using observational footage, direct interviews, and narration, this film provides a poetic and intimate look at family relations, love and death, bicultural identity, and sexuality.
Playing Nice: the Limitations and Stereotypes Placed on Female Hero Representation in Video Games: This thesis provides an investigation of how gender stereotypes affect the narrative, mechanics, and experience of three different console based video games (Venetica, WET, and Velvet Assassin) with female protagonist. Each game is addressed within separate case study chapters and discusses how gender is integrated and intertwined with each narrative structure, image representation, and interactivity. Further analysis is provided in each case study as gender is addressed across several parts of each game, beginning with the female protagonist’s role as hero, her representation throughout the game (i.e. body image, attire, and weapons), and the game play experience. In conclusion, this thesis shows that the protagonist gender within a video game does affect the game in its entirety. More specifically, all three female heroines discussed in this thesis showcases stereotypes associated with the dominant sexual representation of female video game characters, as well as similar traditional feminine and masculine stereotypes associated with heroines in film and television. This provides for rather problematic representations of female heroes, alone with the games designed for them which are equally as stereotypical in their narrative, mechanics, and game play.
Into the Canyons: Into the Canyons is a documentary short that provides an intimate portrait of two volunteer Wilderness Rangers working and living in Zion National Park in Utah for a summer. Sarah dreams of being a Park Ranger for the National Park Service, but must wait till she earns US citizenship. Working in an office, Allen wants a change in lifestyle. Together they explore the Wilderness and learn what it means to be a Park Ranger.
True Bromance: Representation of Masculinity and Heteronormative Dominance in the Bromantic Comedy: This project explores the representation of white, American masculinity within the Hollywood bromantic comedy cycle. By analyzing three interrelated components (close homosociality, infantilization, and relationship to patriarchy) of the model of masculinity perpetuated by this cycle of films, this study reveals the hegemonic motives therein. Despite the representation of a masculinity nervously questioning its position within the romantic comedy narrative and the broader patriarchal structure, the results of this representation are, ultimately, regressive and reactionary. Cultural gains made concerning gender, sexuality, and race are doubled back upon in a cycle of films that appeal to regressive modes of misogyny, homophobia, and racism still present in Hollywood filmmaking, and the hegemony of white, patriarchal heteronormativity is rigorously maintained.
Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets: The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with mental illnesses. This study utilizes a chi square test to determine if a relationship exists between the three network affiliated stations, four a priori coded mental health content categories, and a rating of the overall tone using a value dimensions scale. Supplemental analyses include frequency evaluations of what has been called “people-first” versus “non-people first” language. By analyzing mental health related content at these three stations in the Las Vegas market this study aims to add heuristic value to the study of mental health reporting in broadcast news. This study will allow for additional research to further test relationships between stations, content, and tone in the Las Vegas and other news markets. Ultimately, this study provides analysis and discussion of the important role of agenda setting and framing in the news industry as it relates to the coverage of mental health related content.
A Textual Analysis of the Closer and Saving Grace: Feminist and Genre Theory in 21St Century Television: Television is a universally popular medium that offers a myriad of choices to viewers around the world. American programs both reflect and influence the culture of the times. Two dramatic series, The Closer and Saving Grace, were presented on the same cable network and shared genre and design. Both featured female police detectives and demonstrated an acute awareness of postmodern feminism. The Closer was very successful, yet Saving Grace, was cancelled midway through the third season. A close study of plot lines and character development in the shows will elucidate their fundamental differences that serve to explain their widely disparate reception by the viewing public.
Rickshaw Man: This documentary film tells the story of Mohammad in India, and Mike in the United States, who are separated by social, economic, cultural, linguistic and religious differences, and yet there is an inanimate object that connects them-the rickshaw. The film examines how rickshaw men are viewed and treated by the society they live in and also illuminates the threads of commonality between these two men to show that they are not so different from each other after all.
Overcapacity: Overcapacity is a self-reflexive, personal journey film that explores the filmmaker's exploration of his lifelong problem with obesity and health. The film follows his progress as he discusses his weight problem with his partner and parents as well as works with a personal trainer and doctor in an effort to affect a lifestyle change while also confronting issues that have led to and perpetuate his current health situation.
Programming for the Latino Youth: a Content Analysis of Prime Time Television Programs By Three Spanish-language Broadcast Networks: This study reviews U.S. Spanish-language broadcast networks' prime time programming content targeted to the Latino youth audience. It explores the relationship between the Latino youth and prime time programming by Spanish-language broadcast networks and how they seek to attract this market as is reflected in the characteristics and quantity of their content and preferred formats by using the strategic management theory. This study identifies the amount and type of prime time programming that was catered to the Latino youth audience between 2003 and 2012 by the three major Spanish-language networks: Univision, Telemundo, and Telefutura. An observed pattern reveals that prime time programming targeting Latino teenagers is relatively smaller and older in comparison to programming delivered through the general programming.
Disturbing the Peace: Disturbing the Peace is a short, 16mm sync-sound fiction film. Alone one stormy night, a woman must contend with an intruder breaking into her home. The intruder turns out to be a teenage boy. He claims to have broken in only to retrieve a family heirloom he hid there when he and his parents lived in the same house years ago. When the boy finds the heirloom, the woman begins to believe his story, and soon realizes he doesn't have a good home life. The boy asks permission to stay until the storm breaks. She agrees. Should the boy be trusted, or is he telling one lie after another? The police arrive to witness the outcome of the story.
Bus Ride to Liberation: a Historical Video Documentary of the Acres Homes Transit Company in Houston, Texas: The Acres Homes Transit Company in Houston, Texas is Texas' first African American owned and operated bus company. Some say it is the first in the South. The company was developed during the height of the civil rights period. It serves as an establishment of economic empowerment during the oppressive civil rights era. The video is a historical visual documentation of the bus company from its beginning to its end. An accompanying written profile describes the research process, the pre-production, production and post-production stages, as well as future proposals for the documentary.
Myths and Movies: a Mythographical Methodology of Motion Picture Analysis: Over the past decade, cinema studies scholars have begun to recognize the value of mythographical methodologies for motion picture analysis; however, most of the scholarly research in this field has focused either on mythic archetypal images or on monomythic narrative structure, rather than combining the two approaches into a unified theory. This essay addresses the problem by proposing a mythographical methodology of motion picture analysis based on Carl Jung's theory of archetypal images and Joseph Campbell's theories concerning the monomythic structure of heroic narratives. Combining the two approaches of myth interpretation results in a more comprehensive methodology for interpreting the mythic elements of motion pictures. This essay illustrates the application of this methodology through a detailed analysis of Terry Gilliam's film, The Fisher King.
Kwan Kong Temple in Taipei: The video decribes a Chinese temple, Kwan Kong temple. This documentary follows the ceremony of this temple. We will watch the interaction between the worshipers and their God. The accompanying paper reports on the production background, preproduction process, and includes discussion of the problems encountered from production through postproduction stages.
Iranian Access Television of Dallas: Cultural Issues, Preservation, and Community Formation: This study focused on the televisual and cultural practices of Iranians via public access television in Dallas, Texas. It includes analysis of format and content. It combines demographic, structural, and statistical information with a culturalist and interpretive viewpoint in examining the efforts of Iranians, via access television programs, in preserving their culture and the formation of a coherent and active community in the Dallas/Fort Worth Metroplex.
Local or Transnational Television Programming: Media Globalization in East Asia, with an Emphasis on Development in the People's Republic of China: This study focuses on the relationship between Western transnational broadcasters and East Asian media. It analyzes 1) the processes through which Western media players are localized and 2) the impact of media globalization on local broadcasters in East Asia. Recent developments in the People's Republic of China are the primary focus in the discussion of local media.
Chinese Leftist Urban Films of the 1930s: This thesis explores the films produced by leftist filmmakers of the 1930s which reflect the contemporary urban life in Shanghai.
Turnabout : A Screenplay: Turnabout, a feature-length screenplay with an accompanying critical essay, is the story of Michael Houston, a successful stockbroker in his late twenties whose unlikely romantic rendezvous with a bohemian art dealer leads him to realize that finding love often begins with a soul-searching journey into oneself.
A History of Contemporary Independent Film Marketing in the United States (1989-1998): This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, and key growth areas in the future for independent film.
Tinkering with Taste: NBC's Prime Time Television Programming 1978-1986: The thesis explores how Grant Tinker's philosophy of quality programming grew into a working ideology which would serve as the basis for its rise from last place to first place in ratings and profits from 1978 to 1986. This thesis paper explores the prime time history of NBC from 1978 to 1986. The network is examined in terms of its programming history, its economic situation, and the men who presided over the entity, all within the time frame listed above. The thesis focuses on the strategies and philosophies of the three men crucial to the direction the network took during the above time frame: Fred Silverman, President of the network from 1978 to 1981, Grant Tinker, Chairman from 1981 to 1986, and Brandon Tartikoff, Programming Chief from 1980 to 1991.
Two for One, One for Two: The film is about three young Korean-American adults who have adapted to American society while retaining certain aspects of Korean culture in their lives. To expose their intermingled behaviors and concepts, the film combines the observational format of a documentary with an information style employing family photos, home movie recordings, and interviews with the three subjects and their families. An accompanying production report describes the research process, pre-production, production, and post-production.
Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995): The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
The Hoax: The HOAX is an examination of abusive power and lack of regulation in the homeowners' association industry; a business and quasi-government system whose key selling point is the protection of property values. The documentary follows an investigative reporter, homeowners, and HOA reform activists as they illustrate shocking evidence of financial and psychological hardships throughout Texas and Nevada. A few of these people, including the filmmaker, are the subject of adverse actions from various players in this quasi-governmental system.
Down, Set, Like? A Study of Social Networking and Sports Fandom: Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distraction/amusement, social integration, social surveillance, and active entertainment. The low comparative saliency of the social integration factor suggests that perhaps fandom is distinct from other ways of identifying with similarly-minded individuals (e.g. political and/or religious affiliation), or that perhaps fandom as a factor is less than sufficient to explain how/why sports fans use social networking sites.
Classless: on Being Middle Class in America: Classless: On Being Middle Class in America is a documentary film that explores what it means to be middle class in America. The film combines personal narrative, folksy reporting, and comedy as the film's director— Joe Brown, tries to reconcile his own status anxiety with everyday understandings of social class. Classless takes the form of a journey; the film travels through the American South, Northeast, and the Mountain West while trying to get at the heart of our middle class American Dream. Classless forwards three main arguments: (1) the American middle class is not as all-encompassing as seems; (2) Americans are more concerned about inequality than both politicians and the media suggest; and (3) many Americans are not actually middle class, economically speaking.
Out of Order: Out of Order is a documentary film that explores the emotional and physical aspects of living with polycystic ovarian syndrome. This reproductive disorder affects between 5 and 10% of all women of reproductive age. This film features an animated, autobiographical look at director Kimberly Davis' personal experience with this condition.
Noisefold: This documentary film follows the group NoiseFold as they rehearse and perform their unique style of interactive video art before an enthusiastic audience. Originally hailing from the vibrant art community in Santa Fe, New Mexico, founders David Stout and Cory Metcalf return home to prepare for a special performance along with the addition of collaborator and cellist, Frances-Marie Uitti. Shot in black and white, the film aesthetically borrows from early cinema and incorporates a blend of cinéma-vérité and direct cinema styles for the purposes of creating a film that is both visually and sonically rich.
Teacher Perceptions of the Flipped Classroom: Using Video Lectures Online to Replace Traditional In-class Lectures: Advancements in media technologies have resulted in increased student usage causing teachers to struggle to be able to engage and hold student’s interest in a typical classroom. As students’ needs change, the field of education changes. One strategy that is gaining in popularity among teachers is the implementation of the “flipped classroom” also known as the “inverted classroom” or “reverse instruction” - a method incorporates technology to “flip” or “reverse” what is typically done in class with what is typically done as homework. Through teacher interviews of eight core teachers, this study attempts to discover teacher perceptions of the use of this method. Results of the study reveal that perceptions of the method are more positive among teachers who typically use lecture as a primary mode of information dissemination.
Blood Brothers: Blood Brothers as a media project works as a diptych. There are two – seemingly identical – pieces of the project that must both be experienced to understand the project as a whole. The first piece of the project is the linear documentary. This part captures the experience as it exists in the past. It exists as a master copy of the original story of mine and my foster brother’s relationship. This version of the story will always exist in the past. The second part is the live-cinema documentary performance. In this version of the story, my foster brother and I are no longer only images on a screen; we are living, breathing, and emotional subjects in the present. Our presence alters how the audience consumes the material.
Provincial Heroism: Hunanese Audiences and Sylvester Stallone: The thesis focuses on analyzing and discussing Hunanese audience members’ receptions of three of his films – Rocky IV (1985), Cliffhanger (1993) and The Expendables (2010) to reveal the audiences’ motivations of admiring him and his movies. The analysis is based on Hunanese male characteristics because Hunanese culture is a male centric culture. In the Rocky IV film, Hunanese fans like his manhood, nature of soldier, and determination. In the response to Cliffhanger, some audience members appreciate his manhood, family value. Some members think his character is a coward, some of them even support the bad guys. In the audience’s reception of The Expendables, audiences have different opinions for different action actors. For example, Barney Ross (Stallone) was perceived as an extraordinary military leader. The thesis is divided into six chapters, and conducted upon Stuart Hall’s Encoding & Decoding theory.
Piracy on the Ground: How Informal Media Distribution and Access Influences Cultures in Contemporary Hanoi, Viet Nam: This thesis explores how pirate cultures and “informal” distribution circuits operate on the ground level and integrate global media texts (mainly Hollywood films) into a small section of the local everyday society of Hanoi, Viet Nam. Situating the pirate stores and its components as active and central, this thesis will examine the physical flow of media through these store sites. In addition, by exploring the interactions between media texts, store owners and workers, customers, and the store’s design itself, this thesis will reveal how media piracy (as a form of distribution and “normal” access) influences and negotiates modernity, cultures, identities, and meanings in Hanoi and Viet Nam.
Performance Rights in Sound Recordings: the Impact of the Performance Rights Act on Radio, Records, and Performing Artists: The original works of copyright holders included tangible creations, as music written on a page, thereby, extending copyright protection to songwriters and music publishers. Until 1995, absent from U.S. copyright law was protection for copyright owners of intangible sound recordings. the Performance Rights Act (PRA) seeks to amend the US copyright law in order to grant copyright holders of sound recordings the right to performance royalties from terrestrial broadcast radio. If passed, the legislation would be unprecedented in the United States. the PRA has implications for broadcast radio, record labels, and performing artists. This study includes historical and legal perspective of previous attempts at legislation of this nature and predicts outcomes of current legislation.
My Land, My Life: My Land, My Life is a documentary film about the woman, Jo Angela Lamb, who lives and works on Frying Pan Ranch in Texas Panhandle. the film explores the complexity of a ranch woman's experience that breaks the spell of the stereotyped image of American cowgirls. It also reflects on women ranchers’ relationship with their family members and their relationship with the land.
Jiggs: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss: Touchscreen technology is on the rise as the new standard in smartphone design. But, the usability of touchscreen is hindered for consumers that lack the physical ability to navigate such devices. Two focus groups were conducted in order to identify specific uses and gratifications that people with visual impairments had when using mobile phones. Additional questions were presented to the participants to determine if touchscreen technology limited access to communication and entertainment. The responses revealed an upward trend in touchscreen smartphone adoption among the participants. These users chose to adopt touchscreen smartphones that had built-in and downloadable assistive features which contributed to user-friendly designs.
Graciously We Receive: Graciously We Receive is an ethnographic documentary film about Hearts for Homes, a volunteer Christian outreach organization that does no-cost home repairs for low income elderly homeowners. Graciously We Receive examines the symbiotic relationships between volunteers and the homeowners, addressing the need to be needed by meeting the needs of others. Using qualitative research methods derived from the social sciences, Graciously We Receive represents an advancement in media-based research methods. with the introduction of quick cine-ethnography, which combines quick ethnography methods and grounded theory for data acquisition and analysis, Graciously We Receive applies anthropological research methods to documentary film production.
Social Networking: the Benefits of Twitter for Music Fans and Consumers: Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.
Live From New York and Straight to Washington: an Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live: This thesis examines if and how the Internet viewers of Saturday Night Live skits were influenced by the video skits. the viewers’ online comments were read, categorized and analyzed for content to explore and discuss how the viewers “read” the text of the online video skits. Each video in which candidates John McCain, Sarah Palin, Hillary Clinton and Barack Obama appeared is summarized and analyzed through viewers’ comments. a sample of skits including actors’ portrayals of McCain, Palin, Clinton, Obama and Joe Biden is also summarized and analyzed to find and discuss how the viewers’ perceptions were influenced by the portrayals.
Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the brand, and financial transaction. the data collected also suggested that brands take a variety of stances when controlling content to support their brand, and that branded content generally supports the intangible aspects of a brand, as opposed to product features.

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