No Escape from Modality: Impact of Video vs. Text on Perceived Credibility and Engagement with Misinformation
Description:
Misinformation remains pervasive in digital platforms, shaping how individuals receive news online. Prior work suggests that credibility perceptions of misinformation can differ based on the modality of the misinformation message. Informed by the MAIN model, this quantitative study conducted two separate 2 (Modality: video or text) x 2 (Social endorsement cues: high vs. low) between-subject experiments to assess the influence of message modality and social endorsement cues on misinformation cre…
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Date:
May 2022
Creator:
Tran, Jacinta T