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open access

The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students

Description: This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent va… more
Date: August 1994
Creator: Daniels, Susan Leigh
open access

Influences on the Hispanic Woman's Selection of Work and Social Activity Apparel

Description: This study investigated significant influences including Hispanicness, traditionalism and demographic characteristics on Hispanic women's purchase behavior when selecting work and social activity apparel. A sample of 114 Hispanic women from a Hispanic professional organization or businesses in the Dallas and El Paso, Texas areas. Surveys were collected by mail or administered to subjects. Analyses included frequencies, percentages, t-tests, and Pearson's product-moment correlations. For both si… more
Date: August 1994
Creator: Sifuentes, D. Ileana
open access

Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness

Description: This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store imag… more
Date: August 1995
Creator: Smith, Phillip Kerry
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