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An investigation of success metrics for the design of e-commerce Web sites.

Description: The majority of Web site design literature mainly concentrates on the technical and functional aspects of Web site design. There is a definite lack of literature, in the IS field, that concentrates on the visual and aesthetic aspects of Web design. Preliminary research into the relationship between visual design and successful electronic commerce Web sites was conducted. The emphasis of this research was to answer the following three questions. What role do visual design elements play in the su… more
Date: May 2004
Creator: Cutshall, Robert C.
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