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open access

An Analysis of the 4:2:1 Documentary

Description: As a Chinese filmmaker, I feel obligated to reveal a true story about Chinese international students. Through my subjects and my stories, I am planning to express the messages that both adapting to a new culture and paying the financial cost of a foreign education have never been simple, but we will never give up our dreams.
Date: May 2014
Creator: Li, Tingting
open access

Attracted to the Medium: An Analysis of Social Behaviors, Advertising, and Youth Culture in the Emerging Mobile Era

Description: This thesis is a reception study that examines potential reasons why the adolescent to college aged demographic of youth culture is embracing communicative and informational mobility. The project attests that the move to mobility is motivated by two major factors, the attraction of being an early adopter of technology and the way social behaviors are made attractive in mobile marketing. Chapter 1 explores the importance of these social behaviors, as they are very much intertwined and contribute… more
Date: August 2011
Creator: Battin, Justin M.
open access

Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Description: This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader… more
Date: December 2010
Creator: Hutton, Brian P.
open access

Belfast: Perspectives of a City

Description: This thesis film is an examination of my evolving perspectives and understanding of my Irish heritage as I travel to the city of Belfast, Northern Ireland. Through the course of a year and a half, I traveled to Belfast to explore the modern state of the sectarian conflicts between the Catholic and Protestant communities. Through the use of personal reflection, historical research, interviews with local residents, and on-location experiential learning, I began to learn not only about the modern … more
Date: May 2014
Creator: Nelson, Andrew J.
open access

Blood Brothers

Description: Blood Brothers as a media project works as a diptych. There are two – seemingly identical – pieces of the project that must both be experienced to understand the project as a whole. The first piece of the project is the linear documentary. This part captures the experience as it exists in the past. It exists as a master copy of the original story of mine and my foster brother’s relationship. This version of the story will always exist in the past. The second part is the live-cinema documentary … more
Date: August 2012
Creator: Quam, Jonathon David
open access

Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the … more
Date: May 2012
Creator: Nicholson, Danielle Marie
open access

Campania In-Felix (Unhappy Country)

Description: This documentary film explores the damages produced by the illegal dumping of toxic waste in the environment and the rise in health concerns specific to the Campania region in Southern Italy. The management of waste material in the region is in the hands of the Camorra - a mafia organization with vast economic and political power. Through the narration of personal stories, the documentary reveals the broken emotional and cultural balance between the people from the region and their land.
Date: May 2011
Creator: Corsale, Ivana
open access

Classless: on Being Middle Class in America

Description: Classless: On Being Middle Class in America is a documentary film that explores what it means to be middle class in America. The film combines personal narrative, folksy reporting, and comedy as the film's director— Joe Brown, tries to reconcile his own status anxiety with everyday understandings of social class. Classless takes the form of a journey; the film travels through the American South, Northeast, and the Mountain West while trying to get at the heart of our middle class American Dream… more
Date: May 2013
Creator: Brown, Joseph V.
open access

Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Description: Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing… more
Date: May 2010
Creator: Huckeba, Kristyn L.
open access

¿Cuándo te Veré? “When Will I See You?”

Description: This film examines the phenomenon of a family divided by the U.S.-Mexico border. Saul, the head of the family, migrated north in search of a better life for his wife and children while they stayed behind in Mexico. Not having the documents to cross the border has resulted in being apart from his family for more than ten years. This is a story about separation, pain, and the ultimate sacrifice a family makes as a means of survival.
Date: August 2011
Creator: Colunga, Elizabeth H.
open access

Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Description: This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S… more
Date: December 2011
Creator: Yepez, Jennifer
open access

A Dream Lost in Dream: A Love-Hate Relationship of an Alien with America

Description: Exploring the theme of Diaspora, this paper is an accompanying document for the documentary, A Dream Lost in Dream. It sheds light on the purpose, and process of producing this documentary. The main purpose for the production of this documentary has been described as initiation of healthy and casual dialog between diverse populations in America. It emphasizes the importance of creating visual media targeting masses rather than the elite. It is argued that it can act as a tool of awareness, redu… more
Date: August 2011
Creator: Singh, Arvind
open access

Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets

Description: The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with me… more
Date: December 2013
Creator: Conroy, Ashley
open access

Graciously We Receive

Description: Graciously We Receive is an ethnographic documentary film about Hearts for Homes, a volunteer Christian outreach organization that does no-cost home repairs for low income elderly homeowners. Graciously We Receive examines the symbiotic relationships between volunteers and the homeowners, addressing the need to be needed by meeting the needs of others. Using qualitative research methods derived from the social sciences, Graciously We Receive represents an advancement in media-based research me… more
Date: May 2012
Creator: Dent, J. Fredrick
open access

The Hoax

Description: The HOAX is an examination of abusive power and lack of regulation in the homeowners' association industry; a business and quasi-government system whose key selling point is the protection of property values. The documentary follows an investigative reporter, homeowners, and HOA reform activists as they illustrate shocking evidence of financial and psychological hardships throughout Texas and Nevada. A few of these people, including the filmmaker, are the subject of adverse actions from various… more
Date: May 2013
Creator: Gray, Rodney
open access

“Inside Story”

Description: Inside Story explores the essence of story and attempts to connect the audience to the significance of story in their own lives. The documentary examines story and determines the elements necessary for its formation. The film investigates the psychological aspects of story, inspects the physiological processing of story that connects story to the way we think and perceive, and finally, emphasizes the functions and values of story.
Date: May 2014
Creator: Crawford, Jim D.
open access

Into the Canyons

Description: Into the Canyons is a documentary short that provides an intimate portrait of two volunteer Wilderness Rangers working and living in Zion National Park in Utah for a summer. Sarah dreams of being a Park Ranger for the National Park Service, but must wait till she earns US citizenship. Working in an office, Allen wants a change in lifestyle. Together they explore the Wilderness and learn what it means to be a Park Ranger.
Date: May 2014
Creator: Hoekzema, Abbey
open access

It's a Wonderful Business: The Art of Production Sound

Description: It's a Wonderful Business: The Art of Production Sound is a documentary film that offers an inside look at what it takes to record the dialog of actors and diegetic sounds on a movie set. This is the job of the production sound crew, in charge of recording the voices of some of the most talented and prominent performers in the motion picture industry. The documentary features interviews with former and current production sound mixers and boom operators from some of the most acclaimed films in t… more
Date: May 2011
Creator: Milano, Omar
open access

Jiggs

Description: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Date: May 2012
Creator: Sosa, Mario
open access

Kicking All Odds

Description: The Middle East conflicts between Palestine and Israel are long-term, ongoing and wide-ranging. Kicking All Odds is an observational documentary that explores women football players from Palestine – both Christian and Muslim girls – who play together and forge a team despite all the hardships they face.
Date: May 2014
Creator: Lee, Hanny
open access

Live From New York and Straight to Washington: an Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live

Description: This thesis examines if and how the Internet viewers of Saturday Night Live skits were influenced by the video skits. the viewers’ online comments were read, categorized and analyzed for content to explore and discuss how the viewers “read” the text of the online video skits. Each video in which candidates John McCain, Sarah Palin, Hillary Clinton and Barack Obama appeared is summarized and analyzed through viewers’ comments. a sample of skits including actors’ portrayals of McCain, Palin, Cli… more
Date: May 2012
Creator: Miller, Paige Thomason
open access

Margaret Dale, Adapting the Stage to the Screen: Aesthetic, Appropriation, and Intimacy in Ballet Programming for Post-War BBC Television

Description: This thesis examines the aesthetic of ballets adapted for BBC Television by producer Margaret Dale, beginning with her entrance to the BBC's training program in 1955 and culminating with her commissioned work Houseparty, which aired in 1964. A historical and organizational framework is discussed regarding the BBC's cultural mission and view of arts programming, as well as general developmental milestones in programming contextualizing Dale's working conditions. Particular focus is placed upon t… more
Date: December 2010
Creator: Escue, Jessica Margaret
open access

My Land, My Life

Description: My Land, My Life is a documentary film about the woman, Jo Angela Lamb, who lives and works on Frying Pan Ranch in Texas Panhandle. the film explores the complexity of a ranch woman's experience that breaks the spell of the stereotyped image of American cowgirls. It also reflects on women ranchers’ relationship with their family members and their relationship with the land.
Date: May 2012
Creator: Zhang, Mingyun
open access

The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America

Description: The cultural and popular media landscape of the United States of America changed after the Civil-Rights movement of the 1960s. The word “Nigger” was changed during that same period of American history. There are several authors and a comic that helped change this word during the 1960s. The post Civil-Rights American has a different experience and understanding with this word than those born before 1970. This work triangulates the current cultural location of the word “Nigger,” “nigga,” and “the… more
Date: December 2011
Creator: Bell, Adrian Shane
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