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open access

An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector

Description: This study aimed to address consumers' stereotypical categorizations in the form of essentialist views about foreign cultures and their effect on individual consumers, including their negative or aroused emotions and subsequent retail patronage behaviors. The research mission was to empirically assess the salient dimensions of consumers' states of mind (positive and negative affect, psychological essentialism, epistemic curiosity), states of being (store atmospherics), and states of action (ret… more
Date: May 2010
Creator: Ertekin, Selcuk
Item Type: Refine your search to only Thesis or Dissertation
open access

Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit

Description: Existing co-branding and brand extension research generally coalesces around two important constructs: perceptual fit and attitude toward the brand. Studies in co-branding and brand extension to date have generally emphasized the transference of affective elements of attitude from parent brand to the extension. Researchers and practitioners clearly need to learn more about the transfer of belief, the cognitive elements of attitude. Too little is currently known about whether and how beliefs are… more
Date: May 2015
Creator: Roswinanto, Widyarso
Item Type: Refine your search to only Thesis or Dissertation
open access

Brand Management Capability and Brand Performance

Description: Brands are intangible assets that provide companies with the potential to extract higher rents or prices from customers. However, only few organizations are able to build and sustain brands over a long period of time. Brand management capability - the organization's ability to build and sustain brands becomes important for achieving sustainable competitive advantage. Despite the importance of brand management capability to organizations, majority of the brand management literature has primaril… more
Date: August 2016
Creator: Iyer, Pramod P
Item Type: Refine your search to only Thesis or Dissertation
open access

Can Imagination Travel the Distance? Investigating the Role of Psychological Distance and Construal Level in Consumers' Elaborative Approach

Description: Much of consumer behavior research focuses on how consumers process and evaluate information to make current decision. In contrast, many consumer choices ares are underpinned by the need to make choices that incorporate the past or future, other places, other people and other situations that are seemingly hypothetical. The imagination provides the chief means by which consumers are able to traverse this psychological distance. Construal Level Theory (CLT) explains how individuals are able to pl… more
Date: August 2016
Creator: Dadzie, Charlene Ama
Item Type: Refine your search to only Thesis or Dissertation
open access

Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions

Description: When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming … more
Date: May 2015
Creator: Alhidari, Abdullah
Item Type: Refine your search to only Thesis or Dissertation
open access

Community-Based Logistics and Supply Chain Management: Developing, Testing and Validating Conceptual Models

Description: The field of Logistics and Supply Chain Management (LSCM) suggests that transactions, collaboration, and value are important in the supply and delivery of products and services to meet the need of impoverished end-consumers. In many cases, the application of LSCM is paramount in most strategic decision-making efforts. Therefore, this research explores the applications of LSCM processes and activities within the community-based context. The methodology used to address the research questions cons… more
Date: May 2016
Creator: Obaze, Yolanda
Item Type: Refine your search to only Thesis or Dissertation
open access

Consumer Perception of Brand Equity Measurement: a New Scale

Description: Brand equity is perhaps the most important marketing concept in both academia and practice. The term came into use during the late 1980s; and the importance of conceptualizing, measuring, and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. This has resulted in several often-divergent view-points on the dimensions of brand equity, the factors that influence it, the perspectives from which it should be studied, and the ways to measure it. Many different d… more
Date: May 2012
Creator: Baalbaki, Sally Samih
Item Type: Refine your search to only Thesis or Dissertation
open access

Creating Supply Chain Resilience with Information Communication Technology

Description: Supply chain resilience refers to the capability of a supply chain to both withstand and adapt to unexpected disturbances. In today's turbulent business environment, firms are continually seeking to create more resilience within their supply chain through increased information communication technology use and enhanced business-to-business relationships. The focus of this dissertation is the investigation of how information communication technology creates resilience at the differing process lev… more
Date: May 2018
Creator: Glassburner, Aaron
Item Type: Refine your search to only Thesis or Dissertation
open access

Creating Value by Enhancing Innovative Capability: the Role of Absorptive Capacity and Institutional Framework

Description: Innovations as a source of economic wellbeing and social prosperity has been well researched, albeit primarily done in the context of developed economies. However, of late, interest in the effect of innovation on economic performance and quality of life has been renewed as the world observes the rise of emerging economies, and at the same time, the prolonged recession in the more developed economies (i.e. North America and European countries). There has been a marked increase in the quantity an… more
Date: August 2014
Creator: Suryandari, Retno Tanding
Item Type: Refine your search to only Thesis or Dissertation
open access

Developing an Integrated Supply Chain Costing Approach for Strategic Decision Making

Description: The supply chain management discipline suggests that information sharing is paramount when attempting to achieve cost reductions and quality improvements. In many cases, the traditional accounting data used to support strategic decisions reflect inaccurate supply chain costs. This research explores the applications of managerial costing techniques, and how they can be used to improve the decision making capabilities of firms in the aerospace and transportation industries. The methodology use… more
Date: August 2010
Creator: Knipper, Michael E.
Item Type: Refine your search to only Thesis or Dissertation
open access

Dining at Ethnic-themed Restaurants: an Investigation of Consumers' Ethnic Experiences, Preference Formation, and Patronage

Description: Given unprecedented shifts in the U.S. demography marked by rapid growth in Hispanic, Asian and other ethnic market segments, marketing scholars and practitioners are confronting ways to cultivate ethnic consumers' brand preference formation, retail patronage and their ensuring consumption choices. Food is cited as a common signifier for consumers’ ethnic/cultural identity because food itself is a cultural symbol. However, little research has examined the influences of ethnic identities on cons… more
Date: August 2014
Creator: Gai, Lili
Item Type: Refine your search to only Thesis or Dissertation
open access

The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations

Description: Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service dominant logic, is present in business to business, business to consumer, and consumer to consumer processes. This dissertation will focus on the business to consumer (and consumer to business) co-creation relationship. Much of the current business to consumer co-creation literature is qualitative in nature, with quantitative work just now be… more
Date: August 2017
Creator: Kennedy, Eric (Marketing professor)
Item Type: Refine your search to only Thesis or Dissertation
open access

Framework to Evaluate Entropy Based Data Fusion Methods in Supply Chain Management

Description: This dissertation explores data fusion methodology to deduce an overall inference from the data gathered from multiple heterogeneous sources. Typically, if there existed a data source in which the data were reliable and unbiased, then data fusion would not be necessary. Data fusion methodology combines data form multiple diverse sources so that the desired information - such as the population mean - is improved despite redundancies, inaccuracies, biases, and inflated variability in the data. … more
Date: December 2016
Creator: Tran, Huong Thi
Item Type: Refine your search to only Thesis or Dissertation
open access

Goodbye Seems to be the Hardest Word: Investigating Why, When, and How to Delete Brands

Description: Branding dates back to centuries ago when traders were trying to distinguish their products from others in order to promise a higher quality to their consumers. Today, brands are considered as intangible resources that can have a significant contribution to the firm performance. Based on the Resource-Based Theory (RBT), valuable, rare, inimitable, and non-substitutable brands are strategic resources that create superior value and play a key role in achieving a sustainable competitive advantage … more
Date: August 2016
Creator: Davari, Arezoo Sadat
Item Type: Refine your search to only Thesis or Dissertation
open access

A Grounded Theory Model of the Relationship between Big Data and an Analytics Driven Supply Chain Competitive Strategy

Description: The technology for storing and using big data is evolving rapidly and those that can keep pace are likely to garner additional competitive advantages. One approach to uncovering existing practice in a manner that provides insights for building theory is the use of grounded theory. The current research employs qualitative research following a grounded theory approach to explore gap in understanding the relationship between big data (BD) and the supply chain (SC). In this study eight constructs e… more
Date: December 2018
Creator: Baitalmal, Mohammad Hamza
Item Type: Refine your search to only Thesis or Dissertation
open access

The Impact of Cloud Based Supply Chain Management on Supply Chain Resilience

Description: On March 2011 a destructive 9.0-magnitude earthquake and tsunami along with nuclear explosions struck northeastern Japan; killing thousands of people, halting industry and crippling infrastructure. A large manufacturing company operating outside of Japan received the news in the middle of the night. Within a few hours of the tsunami hitting Japan, this manufacturer’s logistics team ran global materials management reports to communicate the precise status of the products originating from Japan t… more
Date: August 2015
Creator: Kochan, Cigdem Gonul
Item Type: Refine your search to only Thesis or Dissertation
open access

The Impact of End-user Decision-making in the Supply of Public Transportation

Description: Efficient public transportation provides economic and social opportunities that increase accessibility to markets and employment as well as providing investment benefits. Key challenges to the U.S. public transportation industry include developing modes and increasing the availability of public transportation in a manner that meets the needs of individual users in a cost effective manner. A problem facing public transportation officials is the need to understand the factors that influence consu… more
Date: May 2015
Creator: Scott, Rebecca A.
Item Type: Refine your search to only Thesis or Dissertation
open access

Impact of Relational Incongruity on Customer Ownership and Sales Outcome Performance: A Resource-Advantage Theory Approach

Description: There exists heightened research attention afforded to the pivotal demands - both internal and external - that exist within the salesperson role set. Unprecedented pressures on salespersons to acquire, retain, and build enduring customer relationships to enhance the firm's bottom-line performance coincides with increasing complexities within the work environment. This relevant and timely research introduces an original construct derived from the long-standing attention afforded to relationship … more
Date: December 2017
Creator: Fergurson, Ricky
Item Type: Refine your search to only Thesis or Dissertation
open access

Intellectual Capital (IC) and Customer Value in a Retailing Context

Description: Intellectual Capital (IC) is the intellectual capability of an organization; it drives the usage of other productive resources and adds value to the business structure. Although the expanding literature on IC has enhanced our understanding, the effects of IC with relation to consumers have not been explored in the marketing literature. Thus, this study fills this void by approaching the notion of IC from a customer perspective. Customer value also has attracted extensive attention in recent yea… more
Date: August 2015
Creator: Jeon, Sua
Item Type: Refine your search to only Thesis or Dissertation
open access

Internal and External Drivers of Consumers’ Product Return Behaviors

Description: Product return is a necessary part of the exchange process between companies and customers. It accounts for approximately 16% of total sales and a reduction in retailer / manufacturer profits by 3.8% on average. However, industry data also indicates that a significant portion of products are returned for reasons other than product failure – e.g., change of mind, found a lower price elsewhere, or fraudulent and unethical reasons. Consequently, many firms (e.g., REI) have altered their generous … more
Date: August 2015
Creator: Pei, Zhi "Kacie"
Item Type: Refine your search to only Thesis or Dissertation
open access

Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty

Description: Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-wo… more
Date: August 2014
Creator: Tran, Gina A.
Item Type: Refine your search to only Thesis or Dissertation
open access

Lifecycle Affordability Decisions

Description: SpaceX as aerospace manufacturer and space transport service technology company work along to make reusable rockets, their long term plan is to make spaceflight affordable routine. Elon Musk, as CEO, is involved in every step of decision making as he has mentioned in interviews. The rocket's engine has undergone a number of improvements, and to increase its efficiency and power, a number of parts has been reduced. The redesigning process involves several decisions, such as in-house or out-sourc… more
Date: August 2016
Creator: Pourrezajourshari, Saba
Item Type: Refine your search to only Thesis or Dissertation
open access

A Multi-Methodology Study of the Historic Impact of Soft Systems Methodology and Its Associated Data Visualization Approach in the Context of Operations and Business Strategy

Description: The purpose of this three-essay dissertation was to expand knowledge and theory regarding soft systems methodologies (SSMs) and data visualization approaches in business, engineering, and other social sciences. The first essay depicts a bibliometric analysis study of the historic impacts of SSM from 1980-2018 on business, engineering, and other social sciences fields. This study found 285 articles that described or employed SSM for research and included outcomes such as top SSM authors, author … more
Date: December 2018
Creator: Warren, Scott Joseph
Item Type: Refine your search to only Thesis or Dissertation
open access

No-thought Shopping: Understanding and Controlling Nonconscious Processing in Marketing

Description: This dissertation explores how nonconscious thought processing might be affected and activated in ways that influence consumer decision making. To activate nonconscious thought processes, this dissertation relies on priming—the unobtrusive activation of mental representations by stimuli in a social context, which occurs without participants' conscious awareness. Three dimensions of consumer decision making are investigated: purchase intention, product evaluation and arousal. The dissertation is… more
Date: December 2012
Creator: Fabrize, Robert O., Jr.
Item Type: Refine your search to only Thesis or Dissertation
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