Innovation Teams: an Empirical Examination of the Relationship of Team Climate and Development Strategies in Consumer Packaged Goods Industries
Description:
Companies’ new primary source for sustainable revenue growth comes from creating new innovations, rather than from mergers and acquisitions. Companies are finding it difficult to align internal support for the innovative creativity of teams with standard operating procedures. This research aims to discover how innovative teams contribute to forming development strategies that CPG firms use to create new products. Dimensions of the Theory of Team Climate in Innovation (TTCI) offer insight on th…
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Date:
August 2013
Creator:
Mims, Tina C.