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The Effects of an Informational Briefing on the Attitudes of Certain High School Seniors in the Dallas-Fort Worth Metropolitan Area Toward the Air Force ROTC Training Program

Description: This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased… more
Date: May 1974
Creator: Andrews, Robert Glenn
Item Type: Refine your search to only Thesis or Dissertation
open access

An Evaluation of Public Relations as Practiced by Southwestern Bell Telephone Company

Description: This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long an… more
Date: August 1974
Creator: Gallagher, Eddye S.
Item Type: Refine your search to only Thesis or Dissertation
open access

Martin Luther: Mass Communicator and Propagandist

Description: This study presents a picture of Martin Luther as a pioneer in mass communications. The text is divided into four sections and the conclusion; Martin Luther: man and his world, Luther and the German printing press, propaganda devices in Luther's Primary Reformation Treatises of 1520, and, propaganda and mass communications in Luther's liturgical reforms, religious broadsides, and preaching. The final remarks pertain to Luther's effect upon the reordering of society in the Western world.
Date: August 1974
Creator: Batts, James Harold
Item Type: Refine your search to only Thesis or Dissertation
open access

Public Relations at the Dr. Pepper Company

Description: The problem of this study was to examine the community, stockholder, and consumer public relations of the Dr Pepper Company. The data were collected by an examination of the major areas in Dr Pepper's public relations department. Detailed questionnaires were used in interviewing the department's head, Harry Ellis, and his assistant, Jim Ball. Follow-up interviews clarified Ball's and Ellis's responses to the questionnaires. Chapter I introduces the thesis. Chapter II presents information about … more
Date: May 1974
Creator: Bux, Robert Michael
Item Type: Refine your search to only Thesis or Dissertation
open access

A Study of Press Freedom in South Africa

Description: The problem of the study was to analyze conditions of the South African press, including effects of apartheid legislation on the free flow of information. The method of research was mail questionnaire to editors of twenty-two South African daily newspapers. The study showed that the South African press is restricted by legislation and additional laws are expected. Other information from the study includes the following: at least four main laws impede the free flow of information; the press has … more
Date: August 1974
Creator: Levy, Joyce Carol
Item Type: Refine your search to only Thesis or Dissertation
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