An Analysis of Media, Social, and Political Influences on Time of Voting Decision in Presidential Elections, 1952-1976
Description:
Early voting studies before television predominance determined that mass media had a "limited effect" on American voting behavior. This work reassesses the limited-effects notion. The thesis is that the mass media do have significant impact on voting decisions. A trend study, the work utilizes the Center for Political Studies national presidential election surveys 1952-1976, and multiple regression analysis to examine the impact of media, social, and political variables on the dependent variabl…
more
Date:
December 1981
Creator:
Garrison, G. David (Glenn David)