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Department: Department of Marketing and Logistics

Degree Level: Doctoral

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Alternative Information Processing Formats for Overcoming Information Processing Deficits in Senior Adults

Alternative Information Processing Formats for Overcoming Information Processing Deficits in Senior Adults

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Connective technology adoption in the supply chain: The role of organizational, interorganizational and technology-related factors.

Connective technology adoption in the supply chain: The role of organizational, interorganizational and technology-related factors.

Access: Use of this item is restricted to the UNT Community.

Consumer Perception of Brand Equity Measurement: a New Scale

An empirical investigation of the salient dimensions of Baby Boomer and Generation Y consumers' health care decision choices.

An empirical investigation of the salient dimensions of Baby Boomer and Generation Y consumers' health care decision choices.

An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.

An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.

How componential factors and constraint enhance creativity in the development of new product ideas.

How componential factors and constraint enhance creativity in the development of new product ideas.

The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising

The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising

The influence of sales force newcomers' met expectations on selected outcome variables: Development and testing of a model

The influence of sales force newcomers' met expectations on selected outcome variables: Development and testing of a model

Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination

Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination

The Quest for Perfect Appearance: an Examination of the Role of Objective Self-awareness Theory and Emotions

The Quest for Perfect Appearance: an Examination of the Role of Objective Self-awareness Theory and Emotions

Regulatory Orientation, Message Framing and Influences of Fit on Customer Behaviors

Regulatory Orientation, Message Framing and Influences of Fit on Customer Behaviors

"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth

"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Symbolic visuals in advertising: The role of relevance.

Symbolic visuals in advertising: The role of relevance.