You limited your search to:

  Access Rights: Use restricted to UNT Community
  Partner: UNT Libraries
 Degree Discipline: Merchandising
 Degree Level: Master's
 Collection: UNT Theses and Dissertations
Effects of hedonic and utilitarian shopping satisfaction on mall consumption

Effects of hedonic and utilitarian shopping satisfaction on mall consumption

Access: Use of this item is restricted to the UNT Community.
Date: August 2002
Creator: Buhrman, Tiffany
Description: The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The intercept survey was conducted at a major entertainment-themed mall in north Texas. Multiple regression analyses (N = 202) indicate that demographic characteristics and mall shopping orientation were significant predictors of mall perception. Also, two mall perception factors (Sensation and Physical Environment) were predictors of hedonic and utilitarian mall shopping satisfaction. However, hedonic and utilitarian mall shopping satisfaction were found not to predict mall consumption in terms of cross-shopping, money spent, and time spent.
Contributing Partner: UNT Libraries
Exploring Sustainability VALS: Sustainability Value, Lifestyle Practices and Stewardship

Exploring Sustainability VALS: Sustainability Value, Lifestyle Practices and Stewardship

Access: Use of this item is restricted to the UNT Community.
Date: December 2011
Creator: Lee, Stacy Hyun-Nam
Description: Living sustainability is a set of behaviors for the long-term functioning of society. Sustainability VALS provides the clothing and textiles industry distinctive insight into comprehending the phenomenon through the application of the appropriate theoretical platform. The objectives are to identify the dimensionality of sustainability value, sustainability practices and sustainability stewardship in consumers’ perceptive, and to examine the impacts of sustainability value and stewardship on sustainability practices. Analyzing data (n = 239) from a southwestern university reveals the critical dimensions of sustainability lifestyle practices, sustainability value and sustainability stewardship. 62 out of 64 hypotheses were confirmed the significant impacts of sustainability values and stewardship on sustainability lifestyle practices. The findings revealed that the altruistic, openness to change, anthropocentrism, and ecocentrism values are influential sustainability values affecting on sustainability lifestyle practices. Given the theoretical perspective of sustainability VALS, sustainability stewardships can facilitate the holistic idea to incur consumer’s sustainability lifestyle practices.
Contributing Partner: UNT Libraries
Transformation of Relational Social Capital to Purchase Intention in Virtual Engagements at QQ China

Transformation of Relational Social Capital to Purchase Intention in Virtual Engagements at QQ China

Access: Use of this item is restricted to the UNT Community.
Date: December 2011
Creator: Huang, Ran
Description: QQ China features interactive and connective online channels that generate social relational resources, encourage individual engagement, and facilitate embedded economic potential. The objectives of this research are to describe QQ users’ demographics and virtual behavior characteristics, to identify the underlying dimensions of relational social capital and virtual engagement, and to investigate the impacts of social capital and virtual engagement on purchase intention. Results from an analysis of data (n = 216) from China reveal the significant impacts of relational social capital and virtual engagement on purchase intention. First, functional purchase motivations, channel usage, and purchasing behaviors are captured to portray characteristics among QQ’s users. Second, trust, identification, and norm of reciprocity are primary antecedents to predict purchase intention in QQ. Third, three dimensions of relational social capital facilitate QQ users’ virtual engagements. Finally, information seeking and knowledge creation leads to product purchase intention.
Contributing Partner: UNT Libraries