You limited your search to:

  Partner: UNT Libraries
 Decade: 2000-2009
 Year: 2001
 Degree Discipline: Journalism
 Collection: UNT Theses and Dissertations
The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

Date: August 2001
Creator: LaCaze, Tray
Description: Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The study finds that Ralph Lauren lifestyle images have become more urban/hip, and that Lauren's advertising is utilizing more nudity, sexual interaction, and homoerotic imagery. By examining Ralph Lauren's shifting brand image via its advertising, this study contributes to a greater understanding of the connection between advertising and a company's brand image.
Contributing Partner: UNT Libraries
Constructed images: The influences of news organizations and socialization in photojournalism

Constructed images: The influences of news organizations and socialization in photojournalism

Date: December 2001
Creator: Bolack, Michell
Description: Media sociologists have produced much research on the systems of production of media content. Photojournalism, however, largely has been ignored in these studies. This paper presents the findings of an ethnographic study of work routines and photojournalism practices at three newspapers. The study explored the extent to which routines and practices are affected by professional norms and values and organizational needs and beliefs. The study also explored how these factors influence the content and aesthetic qualities of newspaper photographs. Findings suggest that photo editors and photojournalists operate under many of the same constraints as other media workers. The findings also show that photojournalists are socialized to newspapers. expectations by fellow photographers and photo editors. To gauge professional accomplishments, photojournalists rely on peers, professional organizations and competitions.
Contributing Partner: UNT Libraries