Everyday Performances in U.S. Household Kitchens
Description:
BMA Innovation Consulting is committed to serving consumers products that can play a more meaningful role in household cleaning. So far, their innovation department has used psychology-based principles and approaches that have helped them understand consumers’ preferences, attitudes and claimed needs in household cleaning. That said, little information has been collected on the active role that products play or could play as participants in the everyday dynamics of US consumers. An anthropologi…
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Date:
August 2015
Creator:
Rosado-Bonilla, Mireilly Ann