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  Partner: UNT Libraries
 Department: School of Merchandising and Hospitality Management
 Decade: 1990-1999
Characteristics of Four-Year Baccalaureate Hotel, Restaurant and Institutional Management Programs

Characteristics of Four-Year Baccalaureate Hotel, Restaurant and Institutional Management Programs

Date: August 1996
Creator: Kirby, Allison D. (Allison Dawn)
Description: The research questions of this study were to determine the specific hotel, restaurant and institutional management courses offered as required and elective courses, to determine which hospitality management courses were taught by faculty members in the hospitality management program versus being taught by faculty in other programs, to determine the teaching methods used to present hospitality curriculum, and to determine the distance learning methods currently used.
Contributing Partner: UNT Libraries
A Comparison of Nutrition Topics and Teaching Methods in Hospitality Management Programs in the United States and International Schools

A Comparison of Nutrition Topics and Teaching Methods in Hospitality Management Programs in the United States and International Schools

Date: August 1997
Creator: Chen, Fei, 1965-
Description: One hundred forty-nine hospitality and culinary programs located in the U.S. and 49 hospitality and culinary programs located in other countries were examined to identify the differences of nutrition topics taught and teaching methods/resources used in undergraduate hospitality management and culinary programs.
Contributing Partner: UNT Libraries
The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

Date: August 1995
Creator: Kniatt, Nancy L. (Nancy Louise)
Description: This study investigated demographic characteristics of 240 Chamber of Commerce members in terms of their expectations for customer service in hotels. Subjects reported their age, gender, marital status, race, educational level, income level and ethnicity, and completed a 26-item questionnaire which measured expectations for customer service. Principal components analysis was used to reduce the 26 items to five dimensions of service quality, and multivariate analysis of variance was used to evaluate the effect of the demographic variables on those dimensions. Gender of the customer was found to have a significant effect on the combined dimensions of service quality; other variables were not significant.
Contributing Partner: UNT Libraries
Hospitality Students' Attitudes and Behavioral Intentions toward Learning and Using Computer Technology

Hospitality Students' Attitudes and Behavioral Intentions toward Learning and Using Computer Technology

Access: Use of this item is restricted to the UNT Community.
Date: December 1999
Creator: Chuvessiriporn, Suttichai
Description: Following Ajzen/Fishbein's 1980 Theory of Reasoned Action, influences of hospitality students' external variables (age, gender, university classification, and work experience) on computer attitudes, and relationships between computer attitudes and intentions to learn and use computers were tested. A sample of 412 hospitality students completed two measurements: Loyd/Gressard's 1984 Computer Attitude Scale, and Behavioral Intentions to Learn and Use Computers. Males and females had positive computer attitudes. Graduates had more positive computer attitudes. No interaction effect existed between gender and classification. No relationships existed between age and work experience on computer attitudes. Computer attitudes positively correlated with intentions to learn and use computers. Results supported the Theory of Reasoned Action. External variables partially influence attitudes and attitudes influence intentions.
Contributing Partner: UNT Libraries
Managerial Attitudes Toward Business Regulation: the Arlington Smoking Ordinance

Managerial Attitudes Toward Business Regulation: the Arlington Smoking Ordinance

Date: August 1996
Creator: Lindly, Ronald B. (Ronald Brian)
Description: The purpose of this study was to determine if there is a difference in opinion between chain and franchise restaurant managers and independent owner/operators toward the effects of a smoking ordinance. Results of this study showed a significant statistical difference between restaurateur groups toward the perception of economic effects.
Contributing Partner: UNT Libraries
Marketing strategies for bed and breakfast operations.

Marketing strategies for bed and breakfast operations.

Access: Use of this item is restricted to the UNT Community.
Date: May 1999
Creator: Lee, So Yon
Description: The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.
Contributing Partner: UNT Libraries
Service Quality and the Small Apparel Speciality Store : Perceptions of Female Consumers

Service Quality and the Small Apparel Speciality Store : Perceptions of Female Consumers

Date: December 1995
Creator: Knight, Delores Kay
Description: Service quality defined by the customer is an important element in satisfying customers and may determine retail survival. The SERVQUAL instrument measured desired and minimum expectations and perceptions of service quality in a small apparel specialty store. Factor analysis with varimax rotation resulted in three dimensions of service quality for both desired and minimum levels of expectations and perceptions: (a) Personal Attention, (b) Reliability, and (c) Tangibles. Regression analyses determined the relationship between overall service quality (OSQ) and various predictor variables. Based on gap scores between desired expectations and perceptions, the Personal Attention and Tangibles dimensions were significant in predicting OSQ. SERVQUAL is a managerial tool that small apparel retailers may use to improve service quality.
Contributing Partner: UNT Libraries