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open access

The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

Description: This study investigated demographic characteristics of 240 Chamber of Commerce members in terms of their expectations for customer service in hotels. Subjects reported their age, gender, marital status, race, educational level, income level and ethnicity, and completed a 26-item questionnaire which measured expectations for customer service. Principal components analysis was used to reduce the 26 items to five dimensions of service quality, and multivariate analysis of variance was used to eval… more
Date: August 1995
Creator: Kniatt, Nancy L. (Nancy Louise)
Item Type: Refine your search to only Thesis or Dissertation
open access

Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.

Description: By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged mea… more
Date: December 2008
Creator: Umberson, Kirsten
Item Type: Refine your search to only Thesis or Dissertation
open access

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square … more
Date: December 2010
Creator: Garnett, Rebecca
Item Type: Refine your search to only Thesis or Dissertation
open access

Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products

Description: A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However, there is limited research regarding the effectiveness of these strategies. The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool for deline… more
Date: May 2005
Creator: Wilbanks, Jennifer Kay
Item Type: Refine your search to only Thesis or Dissertation
open access

Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture

Description: Mobile phone usage has grown rapidly and is widely used as an advertising channel. Both short message service (SMS) and multimedia messaging service (MMS) are typically used for mobile advertising. The goals of this study are to examine the determinants of attitudes toward mobile advertising in an apparel context and subsequent impact on behavior intention and to investigate the effects of modality and culture on attitudes toward apparel mobile advertising. Results indicate that entertainment, … more
Date: August 2010
Creator: Koo, Wanmo
Item Type: Refine your search to only Thesis or Dissertation

Hospitality Students' Attitudes and Behavioral Intentions toward Learning and Using Computer Technology

Description: Following Ajzen/Fishbein's 1980 Theory of Reasoned Action, influences of hospitality students' external variables (age, gender, university classification, and work experience) on computer attitudes, and relationships between computer attitudes and intentions to learn and use computers were tested. A sample of 412 hospitality students completed two measurements: Loyd/Gressard's 1984 Computer Attitude Scale, and Behavioral Intentions to Learn and Use Computers. Males and females had positive comp… more
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Date: December 1999
Creator: Chuvessiriporn, Suttichai
Item Type: Refine your search to only Thesis or Dissertation
open access

Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness

Description: This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store imag… more
Date: August 1995
Creator: Smith, Phillip Kerry
Item Type: Refine your search to only Thesis or Dissertation
open access

The Impact of Career Motivation and Polychronicity on Job Satisfaction and Turnover Intention among Hotel Industry Employees

Description: Employee turnover has been one of the most serious issues facing the hotel industry for many years. Both researchers and practitioners have devoted considerable time and effort to better understand and indentify ways to decrease employee turnover. The purpose of this study was to examine the impact of individual differences focusing on career motivation and polychronicity on job satisfaction and its influence on employee turnover intention in the hotel industry. This study surveyed 609 non-sup… more
Date: August 2008
Creator: Jang, Jichul
Item Type: Refine your search to only Thesis or Dissertation

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking… more
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Date: December 2004
Creator: Zhang, Li
Item Type: Refine your search to only Thesis or Dissertation
open access

The impact of U.S. quick service on the health and patronage of Chinese urban consumers.

Description: Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and thei… more
Date: August 2003
Creator: Zhang, Jiaoyan
Item Type: Refine your search to only Thesis or Dissertation
open access

Impacts of Blogging Motivation and Flow on Blogging Behavior

Description: With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational bl… more
Date: August 2009
Creator: Park, Boram
Item Type: Refine your search to only Thesis or Dissertation
open access

Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand.

Description: The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated t… more
Date: May 2009
Creator: Siri, Raktida
Item Type: Refine your search to only Thesis or Dissertation
open access

Influences on the Hispanic Woman's Selection of Work and Social Activity Apparel

Description: This study investigated significant influences including Hispanicness, traditionalism and demographic characteristics on Hispanic women's purchase behavior when selecting work and social activity apparel. A sample of 114 Hispanic women from a Hispanic professional organization or businesses in the Dallas and El Paso, Texas areas. Surveys were collected by mail or administered to subjects. Analyses included frequencies, percentages, t-tests, and Pearson's product-moment correlations. For both si… more
Date: August 1994
Creator: Sifuentes, D. Ileana
Item Type: Refine your search to only Thesis or Dissertation
open access

Managerial Attitudes Toward Business Regulation: the Arlington Smoking Ordinance

Description: The purpose of this study was to determine if there is a difference in opinion between chain and franchise restaurant managers and independent owner/operators toward the effects of a smoking ordinance. Results of this study showed a significant statistical difference between restaurateur groups toward the perception of economic effects.
Date: August 1996
Creator: Lindly, Ronald B. (Ronald Brian)
Item Type: Refine your search to only Thesis or Dissertation

Marketing Strategies for Bed and Breakfast Operations

Description: The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurem… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: May 1999
Creator: Lee, So Yon
Item Type: Refine your search to only Thesis or Dissertation
open access

Nutrition Knowledge and Attitudes of Students in Four-Year Hospitality Programs

Description: The purpose of this research was to determine the level of nutrition knowledge of students in four-year hospitality programs; their attitudes toward nutrition in general (general attitudes); and their attitudes toward its role in commercial foodservice (restaurant attitudes). Correlations between knowledge and attitudes and differences based on gender, age, college classification, and completion of a college nutrition course were also examined. Hospitality management majors in baccalaureate pro… more
Date: May 1993
Creator: Bruce, Agnes R. (Agnes Rodriguez)
Item Type: Refine your search to only Thesis or Dissertation

Nutritional Labeling on Menus in Full-Service Restaurants: Consumer Attitudes and Intended Usage

Description: Dining out has become an important part of the American lifestyle, greater frequencies as well as increased portion sizes have led to concern. The number of Americans that are classified as overweight or obese has also increased considerably, and the foodservice industry has become a target. Mandatory labeling of menu items has been avoided to this point, but the subject has moved to the forefront and continues to be debated. This study surveyed 502 patrons at a student-run restaurant in Tex… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: August 2005
Creator: Foster, Charles R.
Item Type: Refine your search to only Thesis or Dissertation
open access

Real Estate Investment Trust (REIT) as an Exit Strategy for Inn Owners

Description: The commercial value for Bed and Breakfasts and Country Inns did not kept pace with other lodging establishments. Lodging real estate investment trusts (REITs) grew in the 1990's by acquiring hotels and motels but not the smaller Inns. This study investigated what sale terms and conditions an Inn owner would sell their property to a REIT. The study examined what conditions an innkeeper would manage the property for the REIT once the sale was closed. This study concluded that a REIT was not a fe… more
Date: May 2000
Creator: Spielman, Daniel L.
Item Type: Refine your search to only Thesis or Dissertation
open access

Service Quality and the Small Apparel Speciality Store : Perceptions of Female Consumers

Description: Service quality defined by the customer is an important element in satisfying customers and may determine retail survival. The SERVQUAL instrument measured desired and minimum expectations and perceptions of service quality in a small apparel specialty store. Factor analysis with varimax rotation resulted in three dimensions of service quality for both desired and minimum levels of expectations and perceptions: (a) Personal Attention, (b) Reliability, and (c) Tangibles. Regression analyses dete… more
Date: December 1995
Creator: Knight, Delores Kay
Item Type: Refine your search to only Thesis or Dissertation
open access

Strategic Alliance Between a Bed & Breakfast Inn and a Restaurateur: Impact on Net Income of the Bed & Breakfast Inn

Description: This study was conducted to investigate the impact of restaurant facilities, belonging to a B&B and leased to a professional restaurateur, upon the revenue of the B&B. This study assessed the physical demands placed on the B&B operator by an on-premises restaurant. Lack of sufficient data precluded proving the premise that an on-premises restaurant leased to a restaurateur would increase the income of the B&B without placing undue physical demands on the B&B operator. However, many contributing… more
Date: August 2000
Creator: Filler, Eunice Jeraldine
Item Type: Refine your search to only Thesis or Dissertation
open access

Supply chain relationships in apparel retail product development.

Description: The purpose of this study was to investigate supply chain relationships within the apparel retail product development process under a single site case study setting. Relationship determinants (i.e. drivers, facilitators and barriers) that facilitated or impeded the degree of collaborative efforts between the retailer and the supply chain members were identified. As the retailer integrated its product development process with its suppliers, a triangular relationship was formed between the retail… more
Date: May 2002
Creator: Lee, Daton
Item Type: Refine your search to only Thesis or Dissertation
open access

A Survey of Two-Year And Four-Year Hospitality Management Programs To Describe Characteristics of Hotel Front Office Management Courses

Description: This study focused on the hotel front office management course and how this course and related topics were taught in hospitality management programs. The results of the study can guide faculty in developing and expanding the hotel front office management course, related textbooks and teaching resources to best prepare students to meet the future needs of the lodging industry.
Date: December 1993
Creator: Chiang, Rhu-rong
Item Type: Refine your search to only Thesis or Dissertation
open access

Taiwanese Cruisers in North America: An Empirical Analysis of Their Motivations, Involvement, and Satisfaction

Description: Cruise travel has become very popular worldwide. The North American cruise market is the world's biggest. Asian countries are among the fastest-growing outbound market for cruise travel. The Taiwanese cruise market has grown substantially. However, few research studies have examined Taiwanese travelers' motivation to experience a cruise vacation, and their satisfaction with the experience. Primary data was collected from a convenience sample of Taiwanese tourists who had been on North American … more
Date: August 2009
Creator: Huang, Taiyi
Item Type: Refine your search to only Thesis or Dissertation
open access

You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students.

Description: The purpose of this study was twofold. First, the study compared fashion personality characteristics and shopping behaviors of African-American and Caucasian-American college students. Secondly, this study examined characteristics of leadership in general, and fashion leadership specifically, on fashion personality characteristics. The fashion personality characteristics studied included fashion leadership, fashion involvement, shopping enjoyment, and fashion consciousness. The participants con… more
Date: May 2010
Creator: Angelo, Davette
Item Type: Refine your search to only Thesis or Dissertation
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